Brand Tone

Authentic & Passionate, Nurturing & Caring, Educational & Informative, Artisanal & Handmade, Sensorial & Pleasurable, Transparent

Brand Values

• •Naturality & Purity
• •Efficacy & Problem-Solving
• •Handmade Craftsmanship ("Artisanal")
• •Transparency
• •Sustainability & Eco-consciousness
• •Authenticity & Kindness ("Bienveillance")
• •Made in France

Best Practices

• •Lead with Authenticity & Founder's Story: Continue to weave in the genuine story of the brand's origin and the founder's expertise. This builds trust and differentiates Dulsée.
• •Emphasize "Handmade" and "Natural": Consistently use terms like "artisanal," "handcrafted," "natural ingredients," "French algae," and "slow cosmétique" to reinforce these core values.
• •Use Nurturing and Empathetic Language: Address customer skin concerns with understanding and offer solutions in a supportive, caring tone. Focus on relief, comfort, and the pleasure of healthy skin.
• •Educate Gently: Share knowledge about ingredients, skin health, and the benefits of natural cosmetics without being overly technical. Make information accessible and empowering for the consumer.
• •Maintain Visual and Verbal Cohesion: Ensure that the warm, natural, and artisanal feel of the visuals on Instagram and TikTok is mirrored in the language used in captions, product descriptions, and all communications. Use emojis (🌿✨💖🌱) thoughtfully to enhance warmth where appropriate, particularly on social media.

Social Perception

Trustworthy, effective, and authentic artisanal brand offering high-quality natural skincare, particularly beneficial for those with sensitive or problematic skin.

Copy Examples

• •Soothe your skin, naturally. ✨ Our [Product Name] balm, handcrafted with love and potent French algae, is your daily embrace for dry, irritated skin. Experience the gentle power of nature and rediscover comfort. #DulséeCosmetiques #NaturalSkincare #HandmadeWithLove #EczemaRelief #AuthenticBeauty
• •Unlock radiant, healthy skin with our Sérum Précieux. Formulated by Dr. Mouna Ambli, this potent blend of [mention 2-3 key natural ingredients] deeply nourishes and revitalizes. We believe in transparent, effective skincare, handmade in our French lab to bring you the best of nature. Because your skin deserves authentic care. Learn more about our 'slow cosmétique' promise.
• •Pouring passion into every pot! 🌿 Watch as we handcraft our latest batch of [Product Name]. Real ingredients, real care, real results. What natural ingredient do you love for your skin? Let us know! 👇 #DulséeCosmetiques #HandmadeCosmetics #NaturalIngredients #SkincareRoutine #MadeInFrance #ArtisanalBeauty
• •Nourish Your Skin: Discover the Dulsée Difference 🌿 or Handcrafted with Care: Your [Product Category] Favorites are Back!
• •From a personal journey with eczema to a passion for pure, effective skincare. At Dulsée Cosmétiques, our founder, a doctor in biotechnologies, handcrafts each formula with French algae and the finest natural ingredients. We're dedicated to authentic care for sensitive skin, made with love in France. #DulséeStory #NaturalCosmetics #FounderJourney #FrenchSkincare