Brand Tone

Artistic & Poetic, Sophisticated & Chic, Authentic & Crafted, Understated & Subtle

Brand Values

• •Creativity & Originality
• •Craftsmanship & Quality
• •Artistic Inspiration
• •Timelessness
• •Material-Driven Design

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive words that appeal to the senses and evoke the artistic and crafted nature of the garments. Think in metaphors and similes related to art, nature, and storytelling.
• •Highlight "Savoir-Faire" and Origin: Consistently reference the French heritage, the in-house ateliers, and the unique craftsmanship (especially pleating, fabric treatments, and print creation) to reinforce authenticity and quality.
• •Tell the Story Behind the Collections: Share the inspirations (art, film, travel) to connect with customers on an emotional and intellectual level, showcasing the depth behind the designs.
• •Focus on Understated Elegance & Detail: While celebrating unique prints, ensure the language remains sophisticated and focuses on the subtlety and refinement of the details, rather than just being loud.
• •Maintain a Consistent Voice Across All Channels: Whether it's a product description, social media post, or blog article, the artistic, sophisticated, and authentic tone should be recognizable, adapting slightly in formality but not in core essence.

Social Perception

High-Quality Designer Brand, Artisanal and Unique, French Chic, For the Discerning Customer, Sustainability Concerns/Awareness

Copy Examples

• •Headline: Where Fabric Tells the Story. Body: Each Cotélac piece begins with the material – a tactile poem waiting to be shaped. Discover textures that whisper of artistry and prints that dream. Call to Action: Explore the New Collection.
• •Headline: The Signature of a Pleat, The Soul of a Print. Body: Crafted in our French ateliers, our iconic pleats and exclusive designs are more than details; they are the essence of Cotélac. Wearable art, for the everyday poetic. Call to Action: Unveil Our Craft.
• •Headline: Inspired by the World, Woven into Your Wardrobe. Body: From the cinematic vision of Kusturica to the wild heart of Alaska, our collections are journeys in fabric. Drape yourself in stories, in colors, in emotion. Call to Action: Find Your Inspiration.
• •Headline: Timeless by Design. Individual by Nature. Body: Cotélac transcends fleeting trends. We create enduring pieces that speak to your unique spirit, with subtle details and an artisan's touch that feel like home, yet always inspire. Call to Action: Discover Les Intemporels.
• •Headline: The Art of French Ready-to-Wear. Body: Experience the Cotélac difference: where meticulous craftsmanship meets creative freedom. Sophisticated silhouettes, exclusive prints, and a touch of the unexpected. Call to Action: Shop Cotélac.