Brand Tone

Direct and Informative, Traditional, Accessible, Sales-Oriented

Brand Values

• •Tradition
• •Variety/Selection
• •Accessibility (in terms of ordering)
• •Family-Oriented
• •Craftsmanship/Quality (Implied)

Best Practices

• •Develop a Simple Style Guide: Even a one-page guide outlining key descriptive words (e.g., "elegant," "traditional," "quality," "vibrant"), preferred salutations (e.g., "Assalamu Alaikum" for certain contexts), and calls to action can ensure consistency across all platforms.
• •Use Consistent Terminology: For product features, fabrics (e.g., always "Jamawar" not "Jamavar"), and collection names. This builds recognition and professionalism.
• •Maintain a Balance of English and Urdu (if applicable): If targeting a bilingual audience, be consistent in how and when each language is used. For instance, product details might be in English for clarity, while promotional greetings could incorporate Urdu. Ensure transliteration is consistent if used.
• •Focus on Benefits with Traditional Appeal: Highlight not just what the product *is*, but how it connects to cultural values, celebrations, or family traditions (e.g., "Perfect for Eid gatherings," "Make your Baraat memorable").
• •Train Anyone Handling Communications: Ensure that anyone responding to messages or posting content understands the desired tone and has access to the style guide and approved phrases. Regularly review communications to ensure adherence.

Social Perception

Local/Niche Provider, Direct-to-Consumer Focus, Reliant on Visuals, Trust via Direct Communication, Limited Public Persona

Copy Examples

• •Elegance Redefined. ✨ Introducing our latest Royal Sherwani Collection, crafted with intricate details for your special day. Fabric: Premium Jamawar. Available in multiple sizes. DM or WhatsApp us at [Your Number] to order yours! #RizwanKhushbooMahal #Sherwani #WeddingWearPK #TraditionalLook
• •Craft your dream outfit with our beautiful 3-piece unstitched lawn suit. Featuring vibrant prints and soft, breathable fabric – perfect for the season. Includes fabric for shirt, trousers, and dupatta. Shop now and embrace timeless style! SKU: RKM-LUS24-005
• •Assalamu Alaikum! Rizwan Khushboo Mahal brings you a special Eid offer! Get 15% OFF on all kids' wear. Visit rizwankhushboomahal.pk or WhatsApp us to see the collection. Offer valid till [Date].
• •Your Perfect Wedding Ensemble Awaits! 💍 Discover breathtaking bridals, groom sherwanis, and festive wear at Rizwan Khushboo Mahal. Quality fabrics, timeless designs. Explore our collection: [Link to Website]. Call/WhatsApp: [Your Number].
• •Our lovely client @[ClientTag] looking radiant in a Rizwan Khushboo Mahal creation! Thank you for choosing us to be a part of your celebration. 🙏 Share your moments with #RizwanKhushbooMoments. #HappyCustomers #PakistaniFashion #FestiveVibes