Brand Tone

Artistic & Conceptual, Provocative & Unconventional, Intellectual & Introspective, Bold & Condensed, Accessible Luxury, Slightly Edgy & Modern

Brand Values

• •Artistic Expression & Creativity
• •Individuality & Self-Expression
• •Authenticity & Unconventionality
• •Quality Craftsmanship
• •Curiosity & Exploration
• •Sensory Experience

Best Practices

• •Embrace the "Art Brüt" Philosophy: Continuously draw inspiration from the concept of "outsider art" – raw, authentic, and untethered by conventional rules. Let this inform your language, making it evocative and thought-provoking rather than purely descriptive.
• •Use Conceptual and Emotive Language: Focus on the ideas, feelings, and stories behind each fragrance. Use words that provoke curiosity and introspection, aligning with names like "German Angst" and "Chasing Ghosts."
• •Maintain a Balance of Boldness and Sophistication: While the brand is "unestablished" and "bold," the products are "fine fragrances." The copy should reflect this duality—confident and unconventional, yet intelligent and well-crafted.
• •Highlight Individuality and Uniqueness: Consistently reinforce the message that Artbrüt is for those who seek to express their unique personality and are not afraid to venture beyond the mainstream.
• •Tell Stories, Don't Just List Features: While notes are important, weave them into a narrative. Describe the experience or the "moment" the fragrance aims to capture, aligning with their statement that their perfumes "are manifestations of moments that are both fleeting and unforgettable."

Social Perception

Niche & Unique, Intriguing & Thought-Provoking, Variable Experiences with Scents, Appreciation for Quality & Artistry, Good Customer Service, Emerging Brand

Copy Examples

• •Artbrüt: Fragrance beyond convention. Explore scents that tell your unwritten story. Condensed. Bold. Decidedly unestablished.
• •Unearth the unexpected. [Fragrance Name] is not just a perfume, it's an idea bottled – a dialogue between raw emotion and refined artistry. Dare to explore? #Artbrüt #NichePerfume #SensoryRebellion
• •Embrace the beautiful ache. Weltschmerz captures that profound, bittersweet longing in a symphony of [mention 2-3 key notes]. A fragrance for the soul that seeks depth, not just scent.
• •Escape the Ordinary. Discover Artbrüt.
• •We believe perfume is art for the senses. Born from a childlike curiosity and a disdain for the predictable, Artbrüt crafts olfactory experiences handmade in Germany. We don't follow trends; we distill moments, emotions, and the beautifully incomplete. This is luxury made accessible, for minds that dare to differ.