Brand Tone

Elegant & Refined, Respectful & Reverent, Authentic & Passionate, Understated Luxury, Informative & Detailed

Brand Values

• •Craftsmanship
• •Quality & Precision
• •Tradition & Heritage
• •Harmony with Nature
• •Sensory Experience
• •Integrity & Pride
• •Innovation within Tradition

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the story of Marunao's origins, the skills of the artisans, and the traditional techniques. Use words like "legacy," "mastery," "artisan," "handcrafted," "meticulous."
• •Focus on Sensory Details and Materiality: Describe the feel of the wood, the balance of the utensils, the visual beauty of the grain, and the specific qualities of the precious materials used (e.g., ebony, snakewood, silver).
• •Maintain a Respectful and Refined Language: Avoid overly casual slang or overly aggressive sales tactics. The language should reflect the luxury and cultural significance of the products. Opt for sophisticated vocabulary.
• •Be Authentic and Passionate: Let the genuine love for the craft and the materials shine through. Share the philosophy behind the brand and the dedication to creating lasting quality.
• •Ensure Global Appeal with Cultural Sensitivity: While deeply rooted in Japanese tradition, the copy should also resonate with a global audience that appreciates fine dining and craftsmanship. Explain cultural nuances where necessary, focusing on the universal appreciation for beauty and quality.

Social Perception

Luxury & Exclusivity, Authentic Japanese Craftsmanship, Exceptional Quality & Durability, Aspirational, Respected by Professionals

Copy Examples

• •Headline (Product Focus): Experience the Art of Dining. Discover Marunao's Ebony Octagonal Chopsticks, where centuries of tradition meet unparalleled craftsmanship.
• •Social Media Post (Instagram - showcasing craftsmanship): Each stroke, a testament to legacy. Our master artisans in Sanjo meticulously shape and polish rare ebony wood, transforming it into more than just a utensil – a connection to the soul of Japanese craftsmanship. #Marunao #JapaneseCraftsmanship #LuxuryDining #Handcrafted #MadeInJapan
• •Website 'About Us' Snippet: Since 1939, Marunao has been guided by the indomitable spirit of Tsubame-Sanjo's master craftsmen. We honor the precious materials gifted by nature, meticulously transforming them into exceptional wooden utensils that elevate the simple act of dining into a moment of profound connection and appreciation.
• •Product Description Snippet (for a specific chopstick model): The 'Mikage' sixteen-sided chopsticks, crafted from select Indian Ebony, offer an exquisite tactile experience. Each facet is a mark of our artisan's dedication, ensuring a perfect balance and an effortless grace in your hand. Feel the heritage with every bite.
• •Email Subject Line (for a new collection): Introducing the [New Collection Name]: A Symphony of Wood and Artistry by Marunao.