Brand Tone

nurturing, calming, supportive, and heart-centered

Brand Values

• •Well-being & Healing
• •Self-Discovery & Authenticity
• •Connection
• •Transformation & Growth
• •Heart-Centered Approach

Best Practices

• •Use words like 'your journey,' 'your well-being,' 'helping you.'
• •Incorporate Sensory and Evocative Words: Use words that evoke feelings of peace, calm, and sanctuary (e.g., tranquil, soothing, gentle, nurturing, heart-centered).
• •Maintain a Positive and Hopeful Outlook: While acknowledging struggles, always frame the message with an emphasis on healing, growth, and the possibility of positive transformation.
• •Be Authentic and Personal: Share the story and passion behind The Inner Smile Project, like Elle does in her 'About' section, to build trust and a genuine connection.
• •Focus on solutions and benefits. Highlight how the services help clients achieve specific positive outcomes, such as reduced stress, improved mental clarity, or a greater sense of self-awareness.

Social Perception

The Inner Smile Project is a safe, relaxing, and inspirational space for healing and self-improvement. Elle is seen as having a wonderful and assuring energy, and the project is positioned as a trusted local provider for emotional wellbeing in Essex.

Copy Examples

• •Welcome to The Inner Smile Project, a sanctuary for your well-being. Discover peace, tranquility, and reconnect with your true self through our mindfulness and meditation sessions.
• •Embark on a journey of self-discovery with our transformational life coaching. Elle Pearson's heart-centered approach will guide you toward positive change and a more fulfilling life.
• •Find your inner calm at our holistic retreats. Immerse yourself in a nurturing environment designed to heal your mind, body, and spirit.
• •Join our workshops and learn practical tools for managing stress and cultivating inner peace. Our supportive community will empower you on your path to well-being.
• •Experience the transformative power of meditation. Elle's gentle guidance will help you quiet your mind, open your heart, and discover the peace within.