Brand Tone

Bold and Expressive, Educational and Empowering, Confident and Edgy, Approachable and Humorous, Innovative and Tech-Driven

Brand Values

• •Individuality and Self-Expression
• •Inclusivity
• •Confidence Building
• •Innovation and Quality
• •Ethical Practices
• •Education
• •Having Fun

Best Practices

• •Embody the confident, educational, and slightly edgy yet approachable tone of Brad Mondo. Use humor where appropriate but always remain empowering and informative.
• •Craft messages that encourage customers to be themselves and use XMONDO products as tools for self-expression and confidence.
• •Talk about the technology and high-performance ingredients in a way that’s exciting and benefit-driven, not just technical jargon.
• •Don't be afraid to be a little daring in your language, reflecting the "Zero F*cks" attitude, while ensuring the message remains welcoming to all hair types and backgrounds.
• •Integrate tips, how-tos, and inspirational content that aligns with the brand's roots in hair education, helping customers achieve their desired looks and feel good about their hair.

Social Perception

Positive Association with Brad Mondo, Effective Products, High Quality, Appealing Fragrance, Strong Online Community, Trust and Transparency

Copy Examples

• •Headline: Unleash Your Alter Ego. Body: Your hair is a canvas. XMONDO gives you the palette. Express every shade of you with our vibrant, nourishing color and styling essentials. #XMONDO #HairTransformation #BeBold
• •Headline: Science-Backed. Stylist-Approved. Seriously Sexy Hair. Body: We're not just making hair products; we're crafting confidence. Experience the XMONDO difference with formulas born from innovation and a passion for fierce individuality. Get ready for your best hair yet. #XMONDOHair #TechDrivenHaircare #ConfidenceIsKey
• •Headline: Zero F*cks Given. All The Volume Taken. Body: Life’s too short for boring hair. Pump up the volume, embrace the edge, and let your hair do the talking. XMONDO: For hair as fearless as you are. #XMONDOStyle #BoldLooks #HairRebellion
• •Headline: From Viral Reactions to Your Reality. Body: Brad Mondo taught the internet how to hair. Now, XMONDO brings that expertise to your bathroom. Salon-quality results, designed for real life. Ready to upgrade your routine? #BradMondo #XMONDO #HairEducation
• •Headline: Healthy Hair Isn't A Myth. It's A Mission. Body: We believe in hair that not only looks amazing but *feels* amazing. Our vegan, cruelty-free formulas are packed with high-performance ingredients to nourish, repair, and empower your unique style. #XMONDOCares #EthicalBeauty #HealthyHairJourney