Brand Tone

Professional and Expert, Reliable and Trustworthy, Customer-Oriented and Approachable, Direct and Informative

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Reliability and Durability
• •Responsiveness and Availability
• •Transparency
• •Passion for the Trade

Best Practices

• •Always Emphasize Expertise and Experience: Use phrases that convey skill and longevity, such as "artisan expertise," "over a decade of experience," "specialized in," "proven techniques."
• •Highlight Reliability and Guarantees: Consistently mention the ten-year guarantee and the use of quality, durable materials to build trust.
• •Maintain a Helpful and Customer-Focused Voice: Use clear, direct language. Always offer solutions and make it easy for customers to get in touch (e.g., "free quote," "contact us today," "we're here to help").
• •Be Specific About Services and Benefits: Instead of general statements, clearly outline what you do (roofing, zinc work, emergency repairs, etc.) and explain the direct benefit to the customer (e.g., "protect your home," "ensure optimal protection," "preserve the watertightness").
• •Showcase Passion and Commitment (where appropriate): Phrases like "passion for the craft" or "dedicated to your satisfaction" can add a layer of authenticity and differentiate the brand, reflecting values seen on their site.

Social Perception

Customers perceive THM Couverture as competent, responsive, and professional. They are seen as a company that provides good advice and quality workmanship. The mention of "Artisan Mr HECTOR" suggests a perception of a personalized, hands-on service.

Copy Examples

• •Headline: Your Normandy Roof: Expertly Protected by THM Couverture. Body: "For over 14 years, THM Couverture has been the trusted artisan for roofing and zinc work in Calvados and across Normandy. From urgent repairs to new installations, our passion for the craft and commitment to quality materials ensure your home is safe and beautiful. Get your free, transparent quote today!" (Tone: Professional, Reliable, Customer-Oriented)
• •Headline: Leaky Roof? Don't Wait. THM Couverture Offers Rapid Response. Body: "Water damage can escalate quickly. At THM Couverture, we understand the urgency. Our experienced team in Normandy provides swift, effective repairs to protect your home. Available 6/7 days. Call Mr. HECTOR for emergency service and a lasting solution." (Tone: Reliable, Responsive, Direct)
• •Headline: Invest in Durability: Quality Roofing with a 10-Year Guarantee. Body: "Choose THM Couverture for roofing and zinc work that stands the test of time. We use only high-quality materials and proven artisan techniques, all backed by our ten-year guarantee. Secure your peace of mind and a flawless finish for your Normandy property." (Tone: Professional, Trustworthy, Informative)
• •Headline: More Than Just a Roof: It's Your Home's First Line of Defense. Body: "At THM Couverture, we're passionate about protecting what matters most to you. From robust zinc work ensuring perfect water evacuation to meticulous roof cleaning that prolongs its life, our Normandy team delivers excellence. Discover our full range of services." (Tone: Passionate, Informative, Expert)
• •Headline: Thinking About a New Roof or Renovation in Normandy? Talk to Your Local Artisan. Body: "Mr. HECTOR and the THM Couverture team bring generations of craftsmanship to every project. We listen to your needs, provide expert advice, and deliver a finish that enhances your home’s value and integrity. Contact us for a no-obligation consultation." (Tone: Approachable, Expert, Customer-Oriented)