Brand Tone

Aspirational & Stylish, Accessible & Value-Oriented, Innovative & Experimental, Enthusiastic & Youthful, Informative & Passionate

Brand Values

• •Italian Design & Craftsmanship
• •Accessibility & Fair Pricing
• •Innovation & Experimentation
• •Quality
• •Versatility & Trend Awareness
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Stylish, Accessible, Innovative, Enthusiastic, Informative) and values (Italian Design, Accessibility, Innovation, Quality, Versatility). Provide specific examples of "do's and don'ts" for language and style.
• •Emphasize Key Value Propositions: Consistently weave in core messages like "Italian design," "fair price," "contemporary style," and "innovation" across all communications.
• •Adapt to the Platform, Maintain the Core: While the expression might vary slightly (e.g., more playful on TikTok, more polished on the website), the underlying brand personality should remain consistent. TikToks can be fun and trendy, but still showcase the style and design of the eyewear.
• •Use Storytelling: Share the brand's origin, the inspiration behind collections (like the island names), and the passion for design to connect with the audience on an emotional level, reinforcing the "experimental" and "discovery" aspects.
• •Be Visually Consistent with Copy: Ensure that the copy aligns with the visual identity. If the imagery is modern and chic, the copy should reflect that sophistication while also highlighting accessibility and innovation. The tagline "Bold shapes. Light feel." found in a newsletter is a good example of this synergy.

Social Perception

Stylish and Modern, Good Value for Money, Unique Designs, Emerging Brand with Potential

Copy Examples

• •Headline: XLAB: Italian Design. Unboxed. Body: Discover eyewear that blends avant-garde aesthetics with timeless Italian craftsmanship. Explore your style without breaking the bank. #XLAB #ItalianEyewear #StyleUnlocked
• •Headline: See the Extraordinary. Wear the LAB. Body: Born from a spirit of experimentation, XLAB offers unique, contemporary designs for those who dare to be different. Find your perfect pair, inspired by nature, crafted for you. #XLABInnovation #EyewearFashion
• •Headline: Elegance is an Attitude. Price Shouldn't Be a Barrier. Body: At XLAB, we believe stunning design and superior quality should be within reach. Experience urban contemporary eyewear that’s both chic and accessible. #XLABStyle #AffordableLuxury
• •Headline: From Our Lab to Your Look. Body: Dive into XLAB's latest collection. Each frame is a testament to our passion for innovative design and meticulous Italian detail. What will your XLAB story be? #XLAB #NewCollection #EyewearTrends
• •Headline: Don't Just Follow Trends. Set Them with XLAB. Body: Sculpted silhouettes, premium materials, and an undeniably modern edge. XLAB eyewear is for the fashion-forward individual. Express your unique vision. #XLABOfficial #TrendsetterEyewear