Brand Tone

Informative & Technical, Promotional & Value-Oriented, Reliable & Quality-Focused, Approachable (on social media), Slightly Inconsistent (across platforms/segments)

Brand Values

• •Quality & Reliability
• •Customization & Solutions-Oriented
• •Customer Support & Relationships
• •Value for Money
• •Technological Advancement
• •Local Presence/Filipino Pride

Best Practices

• •Maintain a Balance of Technical Detail and Accessibility: While showcasing technical prowess, ensure that the language is understandable to the target audience segment. For gaming products, lean into enthusiast language; for business solutions, maintain professionalism but avoid overly opaque jargon.
• •Emphasize Core Values Consistently: Regularly weave in mentions of quality (ISO certification), customization, local support, and value across all marketing materials.
• •Tailor Tone to the Platform, but Keep Core Message Intact: Social media can be more informal and engaging, while website and B2B communications might be more formal. However, the underlying values of quality and reliability should permeate all channels.
• •Be Transparent and Proactive in Communication: Especially regarding product availability. If items are 'Sold Out', provide estimated restock times or alternative suggestions if possible. This manages expectations and maintains trust.
• •Showcase Filipino Pride and Local Support: Highlighting that Xitrix is a Filipino-owned company that provides local support can resonate well with the domestic market and differentiate them from international brands. The 'patriotic' angle can be subtly reinforced.

Social Perception

Local Provider, Gaming & Enthusiast Focus, Government/Institutional Supplier, Concerns about Availability, Established but not a Dominant Global Brand

Copy Examples

• •Headline: Unleash Peak Performance. Your Custom Rig Awaits. Body: At Xitrix, we don't just sell computers; we build your vision. From elite gaming setups to powerhouse workstations, get precisely the performance you need, backed by our ISO-certified quality and dedicated local support. Build yours today at xitrix.net. Tone: Informative, Quality-Focused, Solutions-Oriented.
• •Headline: Game On. Power Up. Xitrix Delivers. Body: Crush the competition with Xitrix Gaming PCs. Packed with the latest tech and built for durability, our rigs offer the best value for serious gamers. Check out our new arrivals and level up your experience! #XitrixGaming #PCMasterRace #PhilippineGamers Tone: Promotional, Enthusiast-Focused, Value-Oriented.
• •Headline: Reliability Meets Innovation. Xitrix for Your Business. Body: Drive your business forward with Xitrix enterprise solutions. Our custom-configurable servers, workstations, and desktops are built to last and designed to perform. Experience the Xitrix edge: one-stop IT solutions and committed support. Contact our sales team for a consultation. Tone: Professional, Reliable, Solutions-Oriented.
• •Headline: Your Vision, Our Build. Quality You Can Trust. Body: Why settle for off-the-shelf? Xitrix Computer Corporation offers custom-configured PCs tailored to your exact specifications. As an ISO 9001 & ISO 14001 certified Filipino company, we're committed to quality, value, and supporting your every need. Explore the possibilities. Tone: Quality-Focused, Customization-Centric, Trust-Building, Local Pride.
• •Headline: Xitrix Support: We've Got Your Back. Body: Invest in performance that lasts. With Xitrix, you get more than just a PC; you get a dedicated partner. Our local customer care specialists are here to help you deploy, leverage, and maintain your technology with comprehensive support services. Tone: Supportive, Reliable, Customer-Focused.