Brand Tone

elegant, traditional, and passionate

Brand Values

• •Authenticity and Tradition
• •Quality and Craftsmanship
• •Contemporary Elegance
• •Customer-Centricity

Best Practices

• •Emphasize Storytelling: Every piece of copy, from a product description to a social media post, should tell a story about the saree's origin, the craftsmanship involved, or the tradition it represents.
• •Use Evocative and Sensory Language: Employ rich, descriptive words that appeal to the senses, such as "luxurious feel," "natural gold sheen," and "vibrant hues," to convey the quality and beauty of the sarees.
• •Maintain a Personal Connection: Continue to feature the personal involvement of the brand's director in the curation process to foster a sense of trust and a personal touch.
• •Educate the Audience: Share information about different types of weaves, fabrics, and motifs. This not only adds value for the customer but also reinforces the brand's authority and passion for its craft.
• •Stay Visually Consistent: Ensure that the high-quality, elegant aesthetic of the sarees is reflected in all visual content, using professional photography and a consistent color palette that aligns with the brand's premium positioning.

Social Perception

premium and trustworthy brand

Copy Examples

• •Drape yourself in the legacy of Banaras. Our new collection is a symphony of intricate zari work and rich silk, where every thread tells a story of timeless elegance. Discover the artistry of our master weavers.
• •This festive season, let your elegance shine as bright as the celebrations. Explore our curated collection of handwoven sarees, each a masterpiece of tradition and contemporary design. #XitiWeaves #FestiveElegance #SareeLove
• •A bridal trousseau is incomplete without the queen of silks. Our Kanjeevaram sarees, with their vibrant colors and majestic motifs, are woven to make your special day even more memorable. Begin your forever in a Xiti Weave.
• •From the weaver's loom to your wardrobe. Witness the passion, precision, and patience that goes into creating every single Xiti Weaves saree. A tribute to the hands that weave magic.
• •In a world of fast fashion, we choose the timeless art of the handloom. Xiti Weaves brings you sarees that are not just garments, but a legacy. Experience the blend of tradition and modernity.