Tono de Marca

Whimsical & Friendly

Valores de Marca

• •Creativity
• •Quality
• •Independent Artistry

Mejores Prácticas

• •Embrace "Cute" and "Whimsical" Language: Use words like 'adorable', 'charming', 'magical', 'little', and 'delightful' to describe products and engage with customers.
• •Highlight the Artist: Always emphasize that products are designed by independent artists. This reinforces the brand's core value of creativity and originality.
• •Keep it Personal and Friendly: Write in a conversational style. Use "we" to refer to the shop, and address the customer directly using "you." This builds a connection and maintains the small-business feel.
• •Use Puns and Playful Humor: Incorporate lighthearted puns and wordplay, as seen in product names like "Best Spuddies" and "Hopelessly Devoted Tofu," to maintain a fun and engaging voice.
• •Focus on Quality and Detail: In product descriptions, mention the quality of materials and craftsmanship. For example, highlight the "vibrant colours" or "secure backing" of pins, reflecting the positive feedback from customers.

Percepción Social

Adored & High-Quality

Ejemplos de Copy

• •Add a dash of magic to your day! ✨ Our new ghost enamel pin is here to haunt your jacket with cuteness. Finely crafted and full of personality, it's the perfect little companion. #EnamelPin #CuteGifts #IndependentArtist
• •Tired of the same old gifts? Surprise them with something uniquely adorable! From punny cards to charming sticker sheets, our artist-designed treasures are made to make people smile. Shop the collection at Xintu! #GiftIdeas #HandmadeWithLove #Xintu
• •Welcome to Xintu: A Little World of Cuteness. Discover unique gifts, enamel pins, and stationery designed by independent artists to bring you joy.
• •Celebrate your best spud! This charming card is perfect for the friend who's always been by your side. Featuring a delightful illustration, it's a guaranteed smile-inducer. Blank inside for your personal message.
• •Subject: A little treat for you! ✨ Hey [Customer Name], just a little something to brighten your inbox! Check out our new arrivals, freshly picked from the minds of our amazing artists. P.S. We still think you're the wonton we want! 😉