Brand Tone

Playful and Humorous, Creative and Imaginative, Family-Friendly and Engaging, Nostalgic, Vibrant and Colorful

Brand Values

• •Creativity and Innovation
• •Quality Entertainment
• •Diversity, Equality, and Inclusion
• •Accessibility
• •Corporate Social Responsibility
• •Joy and Happiness

Best Practices

• •Embrace the Humor and Playfulness: Xilam's core strength is its fun, often slapstick, humor. Copy should reflect this by being light-hearted, witty, and avoiding overly formal or bland language. Use exclamation points appropriately to convey excitement.
• •Focus on Characters and Stories: The characters are the heart of the brand. Copy should leverage the personalities and iconic status of characters like Oggy, Zig, Sharko, etc., to create an immediate connection with fans. Referencing popular show moments can be effective.
• •Keep it Visually Descriptive and Colorful: Xilam's animations are known for their vibrancy. Use vivid language that evokes the colorful and dynamic nature of the cartoons when describing products.
• •Maintain a Family-Friendly Voice: While some shows have a broader appeal, the overall brand perception is family-oriented. Ensure copy is appropriate for all ages, positive, and inclusive.
• •Infuse with Joy and Positivity: The brand aims to bring happiness. Copywriting should consistently carry an upbeat, cheerful, and optimistic tone, making the shopping experience feel as fun as watching the cartoons.

Social Perception

Loved Characters, Reputable Animation Studio, Source of Entertainment and Nostalgia, Merchandise Appeal, Concerns about Merchandise Quality/Price (Minority)

Copy Examples

• •Headline: Unleash the Fun! Official Gear from Your Favorite Xilam Heroes! Body: Dive into the worlds of Oggy, Zig & Sharko, and all your beloved Xilam characters! Shop exclusive t-shirts, super-soft plushies, and awesome accessories. Bring the laughter home! Tone: Playful, Exciting, Inclusive.
• •Headline: Gift a Smile! The Perfect Xilam Treasure Awaits. Body: Searching for that special something? From cuddly Oggy Oggy plush for the little ones to cool Space Goofs tees for the young at heart, find unique gifts that spark joy and laughter. Tone: Warm, Gift-Oriented, Joyful.
• •Headline: Wear Your Toon! Fresh Xilam Apparel Just Dropped. Body: Rock the look of your favorite animated stars! Our new collection of vibrant, comfy tees and sweatshirts featuring Oggy, Marina, and the whole gang is here. Express your inner toon! Tone: Trendy, Youthful, Expressive.
• •Headline: From Screen to Your Home: Official Xilam Collectibles! Body: Don't just watch the adventure – own a piece of it! Explore our official Xilam.shop for high-quality, authentic merchandise from the creators you trust. Start your collection today! Tone: Authentic, Collectible-Focused, Trustworthy.
• •Headline: Relive the Classics! Nostalgic Merch for True Xilam Fans. Body: Remember the crazy chases and hilarious antics? Grab your piece of cartoon history with our Oggy and the Cockroaches and Ratz gear. It’s pure animated gold! Tone: Nostalgic, Fan-Focused, Humorous.