Brand Tone

Empowering, Reassuring, Friendly, Approachable, Trendy, Engaging, Direct, and Sales-Oriented.

Brand Values

• •Safety & Security
• •Empowerment
• •Customization & Personalization
• •Quality & Utility
• •Customer Focus

Best Practices

• •Maintain consistent use of hashtags such as #SelfDefenseKeychain, #PersonalSafety, and #WomensSafety to enhance brand discoverability and association.
• •Continue to engage actively with users on TikTok, responding to comments and inquiries promptly and with a friendly tone.
• •Emphasize the empowerment aspect of self-defense products, highlighting how they can increase confidence and personal safety.
• •Clearly communicate the customization options available, showcasing the ability for customers to personalize their safety keychains.
• •Ensure all product descriptions accurately reflect the high quality and utility of the self-defense tools.

Social Perception

Positive and interested. Seen as a provider of practical safety tools. Appreciation for customization.

Copy Examples

• •"Customize your self-defense keychain and feel safer than ever! ✨ Choose your colors and add essential tools for personal protection. Shop now!"
• •"Hi honey! 🥰 Thanks for your interest! Visit our website to freely mix and match your favorite safety accessories. #SelfDefenseKeychain #WomensSafety"
• •"Don't wait until it's too late. Equip yourself with our high-quality self-defense keychains and walk with confidence. Safety First!"
• •"ASMR packing your order! 📦 Watch as we carefully prepare your custom self-defense keychain with all the tools you need. #tiktokmademebuyit"
• •"Over 100 reviews from our safe babes raving about our fast shipping and quality! ❤️ Check out what they're saying and create your own keychain today!"