Brand Tone

Elegant, refined, feminine, confident, passionate, proudly Romanian, aspirational, joyful, modern, and sophisticated.

Brand Values

• •Quality & Attention to Detail
• •Elegance & Refinement
• •Authenticity & Unique Design
• •Customer Confidence & Joy
• •Romanian Craftsmanship & Heritage
• •Emotional Connection to Fashion

Best Practices

• •Maintain an elegant and refined tone in all communications.
• •Highlight the Romanian craftsmanship and heritage in your messaging.
• •Focus on the emotional connection customers have with fashion.
• •Emphasize the quality and attention to detail in the brand's creations.
• •Use aspirational language that conveys joy, style, and confidence.

Social Perception

The brand is perceived as a local Romanian designer that offers more than just clothes, but an 'experience' that combines elegance, refinement, and authenticity. The name 'Euphoria' is generally associated with positive feelings, which the brand tries to link to its clothing.

Copy Examples

• •Euphoria by Luminita: Where elegance meets refinement.
• •Made with passion and dedication in our workshop in Romania, offering you joy, style, and confidence.
• •Discover unique designs that redefine femininity and help you express your authentic self.
• •Experience the emotion and special moments that fashion brings with Euphoria's exquisite collections.
• •Indulge in the superior quality and attention to detail of our modern and sophisticated designs.