Brand Tone

Authentic, Rustic, and Trustworthy

Brand Values

• •Family Heritage
• •Animal Welfare and Respect
• •Quality and Purity
• •Authenticity and Transparency
• •Resilience and Hard Work

Best Practices

• •Lead with Authenticity
• •Emphasize 'Natural' and 'Ethical'
• •Use a 'Down-to-Earth' Voice
• •Highlight Heritage and Place
• •Tell Stories, Don't Just Sell Products

Social Perception

XH BUFFALO RANCH is perceived as a genuine, high-quality, and landmark local institution in the South Cariboo region. They are seen as experts in their field, providing not only premium, healthy bison meat but also unique experiences like ranch tours. Their contribution to "The Revenant" has added a layer of uniqueness and worldwide recognition to their reputation. The brand is respected for its ethical practices and deep-rooted community presence.

Copy Examples

• •From Our Family Ranch to Your Family Table. 30 Years of Raising Bison Naturally in the Heart of British Columbia.
• •Taste the rugged spirit of the Cariboo. Our bison steaks come from animals raised freely on 590 acres of open pasture. With no hormones or antibiotics, it's just pure, flavorful, and tender meat—the way nature intended.
• •This isn't just our business, it's our backyard. For over three decades, we've believed in giving our bison the best life possible. You can taste the difference in every bite. #XHBuffaloRanch #Bison #PastureRaised #BCFarms #KnowYourFarmer
• •XH BUFFALO RANCH - The Original Taste of the Cariboo. Ask us about our story. Hormone-Free, Family-Run, and Proudly BC.
• •It started with a dream that crossed an ocean from Switzerland to British Columbia. For the Karlen family, XH Buffalo Ranch has never just been a business; it's a promise—to our land, to our animals, and to you. A promise of respect, quality, and meat raised with integrity.