Brand Tone

Trendy & Youthful, Community-Oriented & Fan-Centric, Direct & Sales-Driven (on social media), Appreciative & Customer-Focused (in reviews)

Brand Values

• •Personalization & Self-Expression
• •Quality & Craftsmanship
• •Cultural Connection & Fandom
• •Creativity

Best Practices

• •Use emojis and slang where appropriate to maintain the youthful, trendy feel.
• •Develop a "Voice Guide" for All Communications: Even if it's a simple internal document, outline key personality traits (e.g., enthusiastic, trendy, fan-focused, appreciative), common phrases/slang to use (and avoid), and the general feel for captions, product descriptions, and customer service interactions.
• •Highlight customer testimonials prominently to reinforce the positive perception of quality and service.
• •Maintain a consistent tone across all platforms, balancing the direct sales approach on social media with the appreciative and customer-focused approach in reviews and customer service.
• •Leverage trending sounds and hashtags on TikTok to increase visibility and engagement with a younger audience.

Social Perception

Positive for Quality and Aesthetics, Seen as a Source for Specific Fan Merchandise, Appreciated for Customization, Generally Good Service

Copy Examples

• •"Transform Your Walls with Art that Defines You!"
• •"Got 2 posters for my study corner and it actually changed the whole feel of the space posterverse is lowkey a gem."
• •"ORIGINAL ALBUM POSTERS EVERYTHING ON SALE WORLDWIDE SHIPPING SHOP NOW"
• •"We are passionate about turning your favorite memories and music into beautiful, personalized artwork."
• •"Our prints span from minimalism to bold statements for any space."