Brand Tone

Innovative and Tech-Forward, Premium yet Accessible, User-Centric and Lifestyle-Oriented, Enthusiastic and Engaging, Helpful and Supportive

Brand Values

• •Innovation
• •Quality
• •User Experience
• •Design
• •Value

Best Practices

• •Focus on the Experience, Not Just Specs: While technical details are important, always tie them back to the user benefit and the experience they enable (e.g., "1500 ISO Lumens for vibrant viewing even in moderately lit rooms" rather than just "1500 ISO Lumens").
• •Use Evocative and Sensory Language: Words like "stunning," "breathtaking," "immersive," "crystal-clear," "vibrant" help convey the quality of the audio-visual experience.
• •Maintain a Balance of Tech and Simplicity: Highlight innovative features but explain them in a way that emphasizes ease of use and convenience for the user. Avoid overly jargon-heavy language where possible, or explain it clearly.
• •Incorporate Lifestyle Context: Show, don't just tell. Use imagery and copy that places the projectors in relatable home and portable environments, showcasing the versatility.
• •Be Enthusiastic and Confident: The copy should reflect pride in the product's innovation and quality, inspiring confidence in the consumer. Use active voice and positive framing.

Social Perception

Generally Positive, Tech-Savvy Appeal, Growing Recognition, Areas for Improvement (software, brightness limitations)

Copy Examples

• •XGIMI: Your Living Room. Now Showing. Transform movie nights from routine to remarkable. With XGIMI's stunning 4K clarity and immersive Harman Kardon sound, the ultimate cinematic experience is as simple as pressing play. Easy setup, breathtaking visuals. Welcome to your new favourite cinema. Discover Our Projectors
• •Big Screen Entertainment. Anywhere You Want It. From backyard blockbusters to gaming marathons on your bedroom ceiling, XGIMI portable projectors deliver vibrant, larger-than-life visuals wherever inspiration strikes. Intelligent screen adaption means a perfect picture, every time. Adventure awaits. Explore Portable Projectors
• •Smart Tech, Seamless Viewing. Effortlessly Brilliant. Dive into a world of entertainment with Android TV, incredible auto-focus, and intelligent obstacle avoidance. XGIMI projectors are designed to just work, beautifully. Spend less time tweaking, more time watching. See the Tech
• •Gift the Wow Factor. Unforgettable Movie Nights Start Here. Looking for a gift that truly impresses? An XGIMI projector turns any space into an immersive entertainment hub. Stunning picture, crystal-clear audio, and an experience they'll talk about for years. Shop Gifts
• •Upgrade Your Downtime. XGIMI Delivers the Future of Home Cinema. Experience films, sports, and games like never before. Our cutting-edge projection technology, developed with industry leaders, brings unparalleled brightness, color, and clarity to your home. It’s not just a projector; it’s an XGIMI. Learn More & Shop