Brand Tone

Innovative and Tech-Forward, Premium and Quality-Oriented, User-Friendly and Accessible, Lifestyle-Oriented and Experiential, Confident and Aspiring

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction
• •User Experience
• •Versatility

Best Practices

• •Focus on Benefits, Powered by Features: Instead of just listing technical specifications, translate them into tangible user benefits. For example, "1500 ISO Lumens" becomes "Ultra-bright projection that delivers incredibly sharp and detailed imagery any time of day."
• •Emphasize Simplicity and Intelligence: Highlight how XGIMI's smart features (like auto-focus, auto-keystone, obstacle avoidance) make advanced technology easy and intuitive for the user. "Hassle-free setup" and "effortless" are good keywords.
• •Use Premium and Evocative Language: Words like "breathtaking," "immersive," "cinematic," "stunning," "vibrant," and "crystal-clear" can convey the quality and experiential nature of the products.
• •Showcase the Lifestyle Integration: Use visuals and descriptions that place the projectors in aspirational but relatable home and portable settings, demonstrating how they enhance everyday life and special moments.
• •Maintain a Confident yet Approachable Voice: Be confident in the technology and product quality, but remain accessible and focused on how XGIMI improves the customer's entertainment experience. Avoid overly technical jargon where simpler, benefit-driven language can be used.

Social Perception

Positive for Product Performance, Appreciation for Design and Build Quality, Growing Brand Recognition, Some Concerns/Criticisms regarding contrast in very dark scenes for specific models and software quirks., Mixed on Price vs. Value

Copy Examples

• •Headline: XGIMI: Your Living Room is Now the Premiere. Experience Cinema, Reimagined. Body: Don't just watch, be immersed. XGIMI projectors merge breathtaking 4K clarity with soul-stirring Harman Kardon sound, all wrapped in an award-winning design that seamlessly integrates into your life. Effortless setup, endless entertainment. Discover the future of home cinema.
• •Social Media Post (Image: Stylish living room with a large, vibrant projected image): Upgrade your nights in. ✨ XGIMI transforms any space into an epic entertainment hub. Intelligent screen adaption means a perfect picture in seconds, no fuss. What are you streaming tonight? #XGIMI #HomeCinema #SmartTech #MovieNight #Innovation
• •Product Description Snippet (for a portable projector): Adventure Unfolds. Take stunning Full HD entertainment wherever you go with the XGIMI [Product Name]. Compact, powerful, and incredibly smart, it delivers a brilliant picture and rich audio for up to [X] hours. From backyard movies to captivating presentations, your world just got a bigger screen.
• •Email Subject Line: Unlock a New Dimension of Entertainment with XGIMI. Email Body Preview: Tired of the ordinary? Step into extraordinary. XGIMI's latest range of smart projectors brings unparalleled visual and audio fidelity to your home. Explore innovative features, sleek designs, and a user experience crafted for pure enjoyment.
• •Google Ad Headline: XGIMI Smart Projectors | Brilliant 4K & Sound | Shop Spain Description: Experience award-winning home cinema. Easy setup, Harman Kardon audio, Android TV. Elevate your entertainment with XGIMI. Free shipping in Spain.