Brand Tone

Innovative & Tech-Forward, Premium & Sophisticated, User-Friendly & Convenient, Lifestyle-Oriented & Aspirational, Enthusiastic & Engaging

Brand Values

• •Innovation & Technological Excellence
• •Quality & Performance
• •User Experience & Convenience
• •Design & Aesthetics
• •Immersive Entertainment

Best Practices

• •Lead with Innovation & Benefits, Not Just Specs
• •Maintain a Premium & Aspirational Visual Language
• •Emphasize Ease of Use & Intelligence
• •Speak to the Experience
• •Localize with Authenticity (for Hong Kong)

Social Perception

Generally viewed as a provider of high-quality, innovative projectors with excellent picture and sound. Appreciated for sleek design and portability in many models. The automatic setup features (keystone, focus) are frequently praised. Seen as a strong contender in the lifestyle projector category. Many users consider XGIMI products good value for the features offered, sometimes replacing traditional TVs. Some perceive the products as relatively expensive, although many still see the value.

Copy Examples

• •XGIMI Horizon Ultra: Your Window to Infinite Worlds. 4K Brilliance. Cinematic Sound. Effortless Magic. Transform your living room into an epic cinema. The XGIMI Horizon Ultra delivers breathtaking 4K clarity and immersive Harman Kardon audio, all wrapped in a design that complements your style. Our intelligent screen adaptation makes setup a breeze – just point, play, and prepare to be amazed. Experience entertainment, reimagined. #XGIMIHongKong #HomeCinemaRedefined #SmartTech
• •Unbox Big Screen Thrills, Anywhere. Meet the XGIMI MoGo 2 Pro. Adventure calls for entertainment that can keep up. The XGIMI MoGo 2 Pro is your pocket-sized powerhouse, projecting a stunningly bright and sharp image wherever you go. With Android TV built-in and effortless auto-focus, your next movie night or gaming session is always ready. Small size, epic experience. #XGIMIPortable #EntertainmentUnbound #MoGo2ProHK
• •Perfection in Every Pixel. Innovation in Every Detail. At XGIMI, we don't just build projectors; we craft experiences. From our industry-leading Dual Light Technology to the seamless intelligence of our ISA 2.0 system, every element is designed for unparalleled visual and auditory immersion. Discover the XGIMI difference and see why critics and users alike are captivated. #XGIMIInnovation #QualityProjection #FutureOfEntertainment
• •Weekend Plans? Sorted. XGIMI Aura - The Ultimate UST Cinema. Elevate your home entertainment with the XGIMI Aura. This ultra-short-throw marvel transforms any wall into a massive 4K screen, delivering vibrant colours and rich contrast even in brighter rooms. With powerful built-in sound, it’s the all-in-one solution for a truly cinematic experience, right in the heart of your Hong Kong home. #XGIMIAura #USTProjector #LuxuryEntertainmentHK
• •Smart. Simple. Stunning. That’s the XGIMI Promise. Why settle for complicated when you can have brilliance at the touch of a button? XGIMI projectors are designed for your life – intuitive to use, beautiful to behold, and packed with the smart features you crave. From automatic screen alignment to your favourite streaming apps, it's all about effortless enjoyment. Join the XGIMI family in Hong Kong and upgrade your view. #EffortlessEntertainment #SmartProjector #XGIMILife