Brand Tone

Practical, Solution-Oriented, Direct, Informative, Value-Focused, Reassuring

Brand Values

• •Practicality/Usefulness
• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Convenience

Best Practices

• •Highlight practical solutions and benefits of products.
• •Maintain a direct and informative writing style.
• •Emphasize value for money and affordability.
• •Reassure customers with guarantees and support options.
• •Use clear and concise language.

Social Perception

A trustworthy brand that provides practical and affordable solutions to everyday problems, with a strong emphasis on customer satisfaction and secure shopping.

Copy Examples

• •LumiCabeceira: Perfeita para iluminar suas noites com sensor de movimento.
• •ArrumaTudo: Organize suas roupas de forma prática e eficiente.
• •Qualidade que você confia, preços que você merece!
• •Compra Segura, Frete Grátis, Suporte Profissional.
• •Sensor de movimento PIR – Liga e desliga automaticamente.