Brand Tone

Informative & Technical (for industrial solutions)

Brand Values

• •Innovation & Technology
• •Quality & Precision
• •Customer-centric Solutions

Best Practices

• •Know Your Audience for Each Communication: While the core brand values remain, the tone might slightly adjust whether you're addressing an engineer about automation (more technical) or a home user about fitness (more encouraging and benefit-driven).
• •Prioritize Clarity and Simplicity: Especially when dealing with innovative products, make sure the benefits are clearly communicated without overly technical jargon for consumer-facing copy.
• •Maintain Consistency Across All Platforms: The fundamental brand voice and values should be recognizable whether it's on your website, social media, or in customer service interactions.
• •Gather feedback and make adjustments as your brand evolves or as you learn more about what resonates with your audience.
• •Ensure the tone aligns with the specific product or service being promoted, whether it's industrial automation or home fitness equipment.

Social Perception

A specialized B2B provider of automation and testing solutions, with a customer-centric approach to product development.

Copy Examples

• •"Xformer: A 3D forming film manufacturing system designed for precision and efficiency."
• •"Our control and measurement systems leverage LabVIEW and TestStand for unparalleled accuracy."
• •"XFIT S: Your space-saving solution for full-body home workouts."
• •"Experience innovation in automated test systems with our cutting-edge technology."
• •"Creating optimal products by focusing on customer needs, delivering exceptional value and performance."