Brand Tone

Passionate & Enthusiast-Driven, Quality-Conscious & Discerning, Community-Focused & Inclusive, Authentic & Understated

Brand Values

• •Quality
• •Authenticity & Artistry
• •Minimalism & Sophistication
• •Community
• •Customer Satisfaction
• •Ethical Practices

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently highlight the premium fabrics, top-notch prints, and the care that goes into creating long-lasting and comfortable apparel.
• •Highlight collaborations with artists or fan-inspired designs if applicable.
• •The focus is on sleek, sophisticated designs.
• •Share the 'why' behind designs or the brand's mission, as seen in their founder's vision.
• •Authenticity builds trust.

Social Perception

Dedicated brand that understands the desire for stylish, high-quality, and non-generic anime merchandise. Builds trustworthiness. Seen as an alternative to flashy designs. Community builder.

Copy Examples

• •Join the Zenshi Family!
• •Premium fabrics and top-notch prints that guarantee longevity and comfort.
• •Anime merchandise that is a true expression of art, style, and quality.
• •Sleek, sophisticated designs tailored to true anime fans who appreciate quality over quantity.
• •Ethical Sourcing & Production