Brand Tone

innovative, health-conscious, and supportive

Brand Values

• •Health and Well-being
• •Innovation
• •Empowerment and Support
• •Quality
• •Natural Solutions

Best Practices

• •Focus on Solutions and Empowerment: Frame product benefits around solving customer problems (dry mouth, cravings, low energy) and empowering them to make positive changes.
• •Highlight Innovation and Uniqueness: Consistently mention the patented infusion process and the unique "tingle" sensation to differentiate the brand.
• •Emphasize Natural and Healthy Aspects: Regularly feature keywords like "natural," "sugar-free," "zero-calorie," "vegan," and the specific benefits of key ingredients like jambú.
• •Use Action-Oriented and Positive Language: Employ verbs that inspire action and convey a sense of optimism and support (e.g., "discover," "unlock," "empower," "experience," "wave goodbye").
• •Maintain a Confident and Knowledgeable Voice: Speak with authority about the science and benefits of the products, reassuring customers of their quality and effectiveness.

Social Perception

seen as a convenient and discreet option, effective for dry mouth and as an aid to quit smoking or vaping, with a long-lasting and unique "tingle" sensation.

Copy Examples

• •Tired of dry mouth? Experience the revolutionary tingle of Xero Picks and rediscover comfort and fresh breath, naturally.
• •Ready to kick that habit? Xero Picks offers a satisfying, flavorful way to support your journey to a nicotine-free life. Empower your change.
• •Unlock sustained energy without the jitters. Our patented infused toothpicks deliver a clean boost when you need it most. Power your day, the smart way.
• •More than just a toothpick, it's your partner in wellness. Infused with natural ingredients to help you hydrate, energize, or unwind. What will you achieve today?
• •Don't let cravings control you. Xero Picks offers a guilt-free, flavorful escape. Zero sugar, zero calories, all satisfaction.