Brand Tone

Authentic, conscious, and comfortable; blending a passion for nature and adventure with a commitment to quality and sustainability.

Brand Values

• •Sustainability & Eco-consciousness
• •Authenticity & Self-Expression
• •Customer Happiness
• •Quality & Comfort
• •Nature-focused & Serene

Best Practices

• •Emphasize Values in Storytelling: Weave brand values like sustainability, quality, adventure, and authenticity into product descriptions, social media posts, Our Story narratives, and customer communications.
• •Maintain Authenticity and Transparency: As a small business with a focus on eco-friendliness, be genuine in your messaging.
• •Clearly Differentiate: Because of the commonness of the name, differentiate the brand in all communications. Clarify what makes 'Xanadu Apparel' unique (e.g., origin, materials, design philosophy).
• •Address Concerns Proactively: Monitor online mentions of 'Xanadu' (especially related to apparel) and address any confusion or negative associations directly.
• •Showcase Customer Happiness: Highlight positive reviews and testimonials prominently on the website and social media channels. Reinforce the Peace and Love Guarantee.

Social Perception

The social perception should be: A trusted, emerging apparel brand known for its soft, high-quality, eco-friendly clothing, and commitment to customer satisfaction. The brand should be clearly differentiated from other entities using the same name.

Copy Examples

• •Apparel for the Authentic You.
• •Wear your vibe, comfortably.
• •Express Your Soul.
• •High quality & super soft clothing.
• •Celestial Dragonfly Tee