Brand Tone

Informative and distinctive, aiming to carve out a unique identity while acknowledging the broader sports-related connotations of '12th Man'.

Brand Values

• •Expertise
• •Local connection
• •Distinctiveness
• •Reliability
• •Customer focus

Best Practices

• •Clearly differentiate the brand from Texas A&M University's '12th Man' association.
• •Emphasize the brand's unique offerings and value proposition to avoid confusion with generic uses of the term '12th Man'.
• •Incorporate location-specific keywords (e.g., Thane, India) to improve local search visibility.
• •Use long-tail keywords and specific product/service descriptions to target niche audiences effectively.
• •Create engaging content that highlights the brand's personality and connects with customers on an emotional level.

Social Perception

A local, reliable, and distinct entity in [industry/niche] that is separate from the sports-related '12th Man' concept, especially Texas A&M University. They want to be seen as expert.

Copy Examples

• •Welcome to 12th Man (India) - Your premier source for [specific product/service] in Thane, MH. We're not just fans, we're experts!
• •Discover the 12th Man difference! Unlike the fan tradition, we offer [unique selling proposition] for [target audience].
• •Located in the heart of Thane, 12th Man provides [service] with unparalleled expertise. Contact us today!
• •Searching for [product/service] in Thane? 12th Man is your local solution, delivering [benefits] with every interaction.
• •At 12th Man, we're passionate about [industry/niche]. Learn more about our commitment to [value] and our services.