Brand Tone

Empowering & Affirming, Inclusive & Accepting, Sensual & Playful, Confident & Unapologetic, Friendly & Approachable

Brand Values

• •Self-Expression
• •Inclusivity & Acceptance
• •Confidence
• •Quality & Comfort
• •Breaking Norms & Normalization

Best Practices

• •Always Center Empowerment and Affirmation: Every piece of copy should uplift and validate the customer's desire for self-expression. Use positive language that reinforces confidence.
• •Speak the Language of Sensuality and Comfort: Focus on the tactile experience—the feel of the fabrics (e.g., silky, soft, shimmering) and the comfort of the fit designed for the male body.
• •Maintain an Inclusive and Accepting Stance: Ensure messaging is welcoming and avoids any language that could alienate or stereotype. Reinforce that lingerie and feminine expression are for anyone who desires them.
• •Be Confident and Direct, Yet Playful: Communicate with assurance about the brand's niche and its value. Don't shy away from the unique aspects of the products but inject a sense of joy and playfulness.
• •Educate Subtly When Necessary: While the primary goal is to sell, subtly weave in messages that challenge traditional gender norms and promote understanding, aligning with the brand's pioneering spirit. This can be done by highlighting the 'why' behind the brand.

Social Perception

Positive within the Niche Community, Pioneering & Necessary, Misunderstanding from Mainstream, Legitimate & Trustworthy Business, Supportive and Community-Oriented

Copy Examples

• •Headline: Dare to Dazzle. Your Expression, Your Rules. Body: Unleash the confidence that comes from within. Our latest collection is designed for your comfort, your style, your truth. Because feeling fabulous knows no gender. #XDressYourself
• •Headline: Soft, Silky, Sensational. Made for You. Body: Why just dream about exquisite lingerie when you can experience it? XDress brings you fabrics that glide against your skin and fits that celebrate your form. Indulge in the sensation.
• •Headline: Beyond the Binary. Beyond Expectation. Body: Step into a world where style is limitless and self-expression reigns supreme. XDress is more than lingerie; it's a statement. Wear your identity with pride.
• •Headline: The Secret’s Out: You Look Amazing. Body: Shhh... or don't! Our new [Collection Name] is too stunning to keep under wraps. Designed for a perfect fit and an unforgettable feel. Ready to turn heads, starting with your own?
• •Headline: Your Feminine Side is Calling. Answer Beautifully. Body: Explore the elegance, the playfulness, the allure. XDress offers the key to unlock and embrace every facet of you. Quality lingerie crafted for your unique journey of self-discovery.