Brand Tone

Creative and Inspiring, Friendly and Approachable, Enthusiastic and Vibrant, Customer-centric and Supportive

Brand Values

• •Creativity and Self-Expression
• •Quality Craftsmanship
• •Accessibility and Affordability
• •Customer Satisfaction
• •Passion

Best Practices

• •Focus on 'You' (The Customer): Center the copy around the customer's vision, creativity, and how the product benefits them or helps them express themselves.
• •Highlight Customization and Creativity: Continuously remind the audience of the bespoke nature of the products and the endless possibilities for self-expression.
• •Show, Don't Just Tell (with Words): While the visuals do a lot of showing, the copy should also paint a picture of the impact and atmosphere the signs create – e.g., 'add a spark to any space,' 'turn heads and hearts.'
• •Emphasize the handmade nature of their products
• •Emphasize the ability for customers to create their own unique designs

Social Perception

High-Quality Products, Excellent Customer Service, Reliable, Creative Outlet, Value for Money

Copy Examples

• •Explore the magic of neon.
• •Affordable brilliance is just a click away.
• •Born from a passion for creativity, Xcraft Neon is here to make your world a little brighter.
• •Transform your ideas into luminous works of art.
• •Light up your space - light up your life.