Brand Tone

technical, helpful, and community-focused

Brand Values

• •Quality and Innovation
• •Ergonomics and Comfort
• •Customization and Openness
• •Customer Support

Best Practices

• •Be an Expert Guide
• •Champion the Community
• •Focus on the "Why"
• •Maintain Transparency
• •Showcase Quality Visually

Social Perception

Highly positive; seen as a trustworthy and reliable source for specialized ergonomic keyboards, praised for excellent build quality, innovative designs, and exceptional customer service within its niche community.

Copy Examples

• •Upgrade Your Workflow: Experience Typing Comfort with the SoflePLUS2. Engineered for ergonomics and built for performance. Our SoflePLUS2 isn't just a keyboard; it's an extension of you. Customize it your way and feel the difference.
• •Precision at Your Fingertips. Integrate a trackpad directly into your keyboard. The CornePLUS2 offers seamless control, combining typing and navigation without ever moving your hands.
• •Built by enthusiasts, for enthusiasts. We know what matters. That's why every XCMKB keyboard is crafted with high-quality components and meticulous attention to detail. Join our community and build your endgame keyboard.
• •Your Keyboard, Your Rules. With full QMK and Vial support, you have complete control over your layout. Remap keys, create macros, and design a keyboard that is uniquely yours. Get started with our comprehensive guides.
• •Don't just type. Create. The right tool can transform your work. XCMKB ergonomic keyboards are designed to enhance comfort and boost productivity, letting you focus on what you do best.