Brand Tone

Creative & Trendy, Personal & Relatable, Enthusiastic & Passionate, Customer-Focused & Accommodating, Informal & Engaging

Brand Values

• •Creativity & Design
• •Entrepreneurial Spirit
• •Youth Empowerment & Celebration
• •Customer Vision Fulfillment

Best Practices

• •Maintain the creative and trendy tone by referencing current trends relevant to the target demographic (high school/college seniors).
• •Emphasize the personal and relatable aspect by sharing behind-the-scenes content, showcasing the human element of the brand.
• •Use enthusiastic and passionate language, incorporating emojis and engaging phrases to convey excitement for the products.
• •Highlight customization options and personalized service to reinforce the customer-focused approach.
• •Adopt an informal and engaging communication style, using popular sounds and directly addressing the audience to foster connection.

Social Perception

Positive & Admiring, Seen as a Go-To for Custom Senior Gear, Interactive & Responsive, Trustworthy (within its established policies)

Copy Examples

• •"Let us bring your vision to life! ✨ DM us to create your custom senior outfit!"
• •"Trending Fur Boots are here! 💖😍🛍 Get yours custom-made today!"
• •"Obsessed with these senior Bratz jeans! 🫶🏾 What design should we create next?"
• •"Senior 2024? 🔥 Design your custom jersey with us!"
• •"New pink iMac unboxing! 🎀 Ready to create more amazing custom designs for you!"