Brand Tone

Adventurous, confident, solution-oriented, and energetic, speaking directly to the community's frustrations with an insider's language.

Brand Values

• •Performance and Reliability
• •Innovation
• •Community-Focused
• •Quality
• •Accessibility

Best Practices

• •Lead with the Problem: Always start communication by acknowledging the core frustration (ruined shots, water drops, blurry footage). This immediately validates the customer's experience and positions the brand as the expert solution.
• •Show, Don Just Tell: Prioritize high-quality video and user-generated content that visually demonstrates the product's effectiveness. Split-screen comparisons (with and without XCLEAR) are incredibly powerful and build instant trust.
• •Speak the Language of the Arena: Use terminology and reference sports that are authentic to the brand (e.g., "capture the barrel," "shred the trail," "epic dive"). This reinforces the brand's position as an insider within the action sports community.
• •Emphasize "Toughness" and "Reliability": The copy should consistently use words that convey durability, strength, and confidence—like "anti-scratch," "Gorilla Glass," "protection," and "guaranteed." This appeals to an audience that is hard on their gear.
• •Maintain a Consistent Call to Action (CTA): CTAs should be direct and benefit-driven. Instead of just "Buy Now," use phrases like "Get Clear Footage," "Protect Your Shot," or "Never Miss a Moment." This connects the purchase to the desired outcome.

Social Perception

Largely positive, viewed as a necessary, high-value "game changer" that effectively solves the water droplet issue for GoPro users. Perceived as authentic and credible, created by users for users.

Copy Examples

• •The Only Thing That Should Drop is Your Jaw. Not water drops. Your GoPro is built for adventure, but water spots can ruin the perfect shot. The XCLEAR hydrophobic lens protector repels every drop, ensuring your footage is as epic as your experience. Crystal clear. Every time.
• •Fear the Moment, Not the Water. You’re out there to push your limits. Your gear should keep up. With advanced hydrophobic and anti-scratch protection, XCLEAR lets you focus on the action, not on a blurry lens. Capture it all, worry-free.
• •Trusted by 20,000+ Adventurers Worldwide. From the reefs of Bali to the slopes of the Alps, athletes who demand perfection trust XCLEAR. Our lens protectors are the #1 choice for keeping shots clean and clear in the harshest conditions. Join the community and never miss a shot again.
• •Your GoPro's Best Friend. It protects it from scratches. It keeps water off the lens. It guarantees the shot you came for. The XCLEAR protector is the single most important accessory for your action camera. Simple, effective, and essential.
• •Stop Licking Your Lens. We’ve all been there. The awkward pre-shot lens lick to clear the water. There’s a better way. The XCLEAR protector creates an invisible shield that sheds water instantly. Get smarter protection and cleaner shots.