Brand Tone

The brand's tone is predominantly friendly, humorous, passionate, authentic, and transparent, using insider aviation jokes and terminology to connect with its audience.

Brand Values

• •Passion for Aviation
• •Quality and Natural Ingredients
• •Community and Connection
• •Humor and Lightheartedness

Best Practices

• •Embrace Aviation Slang (Authentically): Continue using aviation-specific terms and inside jokes. This is your unique brand language that resonates with your core audience. From "More Right Rudder!" to "Checkride Ready," these names are your strength.
• •Maintain a Passionate and Personal Voice: Share more of the founder's story and passion for aviation. This personal touch builds a stronger connection with customers and reinforces the brand's authenticity.
• •Use Humor and Wit in All Communications: Whether it's in product descriptions, social media captions, or email newsletters, a touch of humor will reinforce your brand's friendly and lighthearted personality.
• •Be Transparent and Honest: Continue to be open with your customers, especially regarding the unique and experimental scents. This honesty builds trust and manages expectations, turning potential criticism into a shared journey of scent creation.
• •Focus on the Experience, Not Just the Product: Your candles are more than just scented wax; they are a connection to a passion and a community. Frame your copywriting around the memories, feelings, and experiences associated with aviation that your candles evoke.

Social Perception

The social perception is overwhelmingly positive, especially within the aviation niche. Customers praise the products as great gifts for pilots, noting the quality and packaging. While there's debate over the accuracy of some unconventional scents like 'Jet Fuel,' the brand's transparency helps manage expectations. Customer service is generally well-regarded.

Copy Examples

• •Remember that first flight? The thrill, the freedom... and that unmistakable new plane smell. We've bottled that feeling (and scent) for you. Light up our 'New Airplane Smell' candle and let the memories of leather and freedom take you back to the cockpit. No pilot's license required.
• •Flying home for the holidays? Our 'Pilot Party' candle, with notes of spiked wassail, is the perfect co-pilot. It's the festive spirit of a hangar hangout, without the oil stains. The perfect gift for the aviator in your life who has everything.
• •We know, we know... it's not *exactly* Jet A. But our 'Jet Fuel in the Morning' candle is as close as you can get without pre-flight checks. It f082a02a1s a nostalgic nod to the scent of the tarmac that will make any pilot's heart soar. We f082a02a1re still tinkering in the workshop, but we think you'll love this blend!
• •Long day of cross-country flying? Or just dreaming of your next trip? Put your feet up and switch to 'Airplane Mode' with our mango and coconut milk-scented candle. The perfect way to unwind and dream of your next adventure.
• •For the student pilot who's learning to 'Fly Good, Don't Suck.' This 6-pack is the perfect companion for late-night study sessions and a great reminder that every pilot was once a beginner. A fun and encouraging gift for the aspiring aviator in your life.