Brand Tone

Relevant, modern, community-focused, and subtly reverent

Brand Values

• •Faith
• •Community
• •Modernity
• •Relevance
• •Expression

Best Practices

• •Use inclusive language that resonates with a diverse Christian audience.
• •Incorporate relevant cultural references and trends to connect with younger demographics.
• •Showcase the brand's commitment to quality and ethical production.
• •Encourage user-generated content and community engagement to foster a sense of belonging.
• •Maintain a consistent brand voice across all platforms to reinforce brand recognition.

Social Perception

Emerging Christian streetwear brand that is relevant, modern, and community-focused

Copy Examples

• •"Faith-inspired fits for the modern believer."
• •"Express your faith, elevate your style."
• •"Join the movement. Wear your values."
• •"Streetwear with a higher purpose."
• •"Designed for believers, styled for the streets."