Brand Tone

Elegant & Aspirational, Conscious & Mindful, Approachable & Passionate, Informative & Storytelling

Brand Values

• •Sustainability & Eco-consciousness
• •Aesthetic Integrity & Design
• •Affordability & Accessibility
• •Quality & Craftsmanship
• •Cruelty-Free

Best Practices

• •Highlight Conscious Choices: Consistently weave in terms like 'eco-friendly,' 'sustainable,' 'natural soy wax,' 'repurposable,' and 'cruelty-free' to reinforce these core values.
• •Tell a Story: Connect with the 'why' behind the brand – the founders' passion, the inspiration from French luxury, and the historical lineage of scents.
• •Speak to Aspirations, Deliver on Attainability: While showcasing a luxurious aesthetic, always circle back to the value of attainable elegance and fair pricing.
• •Use French-inspired language subtly: Sprinkle in French words or phrases to enhance the luxury feel, but avoid overdoing it.
• •Visually reinforce the brand: Ensure product photography and website design are consistent with the elegant and sustainable aesthetic.

Social Perception

Aurea Scents wants to be seen as a brand that provides eco-friendly, affordable luxury scented products. The brand aims to be perceived as elegant, sustainable, and approachable, appealing to consumers who value aesthetic integrity and environmental consciousness. Although it may be difficult because they share their name with other bigger companies.

Copy Examples

• •Experience sustainable luxury, beautifully scented.
• •Find your signature scent today and enjoy free shipping on your first order!
• •Aurea Scents: Elevating your home with eco-friendly luxury.
• •Discover the history of fragrance with our French-inspired collection.
• •Indulge in the aroma of 'La Rose de Rachelle,' a gentle and romantic scent, crafted with natural soy wax.