Brand Tone

Sentimental and Emotional, Gift-Oriented and Celebratory, Quality-Conscious and Reassuring, Direct and Service-Oriented

Brand Values

• •Preservation of Memories
• •Personalization and Customization
• •Quality Craftsmanship
• •Emotional Connection
• •Customer Trust

Best Practices

• •Highlight Personalization: Emphasize the 'custom' and 'personalized' aspects, making the customer feel their product is unique and specially made.
• •Emphasize Quality and Durability: Reassure customers about the lasting nature of their purchase by mentioning precision, material quality, and the idea of an 'everlasting' keepsake.
• •Encourage customers to envision their own stories within the crystals.
• •Use strong, evocative language related to emotions (love, remembrance, joy).
• •Incorporate social proof elements like 'Trusted by 10000+ families' to build trust.

Social Perception

A brand that helps preserve precious memories with high-quality, personalized crystal keepsakes, fostering emotional connections and trust.

Copy Examples

• •Every memory holds a story, let yours last forever.
• •KEEP YOUR MEMORY FOREVER.
• •SPECIAL IDEAL GIFT.
• •Preferred Gift.
• •UPLOAD YOUR FILE