Brand Tone

Elegant & Sophisticated, Knowledgeable & Authoritative, Aspirational & Exclusive, Trustworthy & Transparent, Appreciative & Passionate, Slightly Formal but Approachable

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Timelessness & Heritage
• •Sustainability
• •Exclusivity & Rarity
• •Customer Trust & Satisfaction
• •Passion for Fashion History

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., elegant, knowledgeable, trustworthy), approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Emphasize Authenticity and Expertise: Consistently weave in language that reassures customers about your authentication process and your deep knowledge of luxury vintage. Use terms like "meticulously authenticated," "expertly curated," "rare find."
• •Focus on Storytelling and Heritage: Frame products not just as items, but as pieces with history and a story. Highlight the craftsmanship, the era they come from, and their iconic status.
• •Maintain an Elegant and Refined Vocabulary: Use sophisticated language that mirrors the luxury status of your products. Avoid overly casual slang or overly aggressive sales tactics. The tone should be aspirational yet inviting.
• •Be Consistent Across All Channels: Ensure the tone used on your website, Instagram captions, email communications, and any other customer touchpoints is harmonious. This builds brand recognition and trust. Regularly review content to ensure alignment.

Social Perception

A Go-To Source for Authentic Luxury Vintage, High-End & Exclusive, Trustworthy (with a need for due diligence), Fashion-Forward & Conscious, Aspirational, Knowledgeable Curators

Copy Examples

• •Instagram Post (New Arrival - Chanel Classic Flap): Timeless elegance, reimagined. Introducing this exquisite vintage Chanel Classic Flap in supple lambskin. A testament to enduring style and unparalleled craftsmanship, its history is as rich as its patina. Discover a piece of fashion heritage. DM for inquiries. #VintageChanel #ChanelClassicFlap #LuxuryVintage #SustainableLuxury #HeritageVintageFR
• •Website Product Description (Hermès Kelly): The Hermès Kelly: more than a handbag, it's an heirloom. This exceptional vintage example, meticulously authenticated by our experts, showcases the pinnacle of artisanal skill. From its iconic silhouette to the signature Kelly lock, every detail whispers exclusivity. Invest in a legend. [Link to authentication details]
• •Email Newsletter Snippet (Highlighting Sustainability): Embrace conscious luxury. At Heritage Vintage, we believe that true style is timeless and sustainable. Each curated piece in our collection not only tells a story but also represents a more thoughtful way to indulge your passion for a greener future in fashion. Explore our latest arrivals and give a new life to exquisite craftsmanship.
• •"About Us" Page Excerpt: Driven by a profound appreciation for fashion's grand narratives and the artisans behind them, Heritage Vintage was born. We are more than curators; we are guardians of history, meticulously selecting and authenticating each piece to ensure its legacy endures. Join us in celebrating the art of vintage.
• •Consignment Service Promotion: Does your cherished luxury piece deserve a new chapter? Entrust your Hermès, Chanel, or Dior treasures to Heritage Vintage. Our expert appraisal and global clientele ensure your item finds an appreciative new home, reflecting its true worth and timeless appeal. Consign with confidence.