Tono de Marca

Professional and Authoritative, Efficient and Solution-Oriented, Trustworthy and Secure

Valores de Marca

• •Efficiency
• •Security & Compliance
• •Simplicity
• •Partnership

Mejores Prácticas

• •Focus on the Outcome, Not Just the Feature: Instead of saying "We have automated reminders," say "Stop chasing clients and let our automated reminders do the work for you." Always connect features to tangible benefits like time saved, risk reduced, or revenue gained.
• •Speak the Language of Your Audience: Use industry-specific terms like "AML," "compliance," and "client onboarding" to show you understand their world. However, avoid overly technical jargon that could obscure the message of simplicity and ease of use.
• •Lead with Trust and Security: When discussing client data and compliance, use words that convey safety and reliability: "secure," "encrypted," "compliant," "verified," and "confidential." This builds the trust necessary for your target audience to adopt your tool.
• •Maintain a Confident and Authoritative Tone: Position the brand as an expert. Use declarative statements and active voice. Avoid weak or hesitant language (e.g., "might help," "could possibly"). Your copy should reflect the confidence you have in your solution.
• •Be Consistent Across All Channels: The professional, efficient, and trustworthy tone used on the website must be mirrored in LinkedIn posts, sales materials, customer support emails, and any other form of communication. This consistency builds a strong and recognizable brand identity.

Percepción Social

Niche Specialist, Reliable and Effective, Modern and Innovative

Ejemplos de Copy

• •The End of Client Onboarding Chaos. Securely onboard clients in minutes, not days.
• •Is your firm still chasing clients for AML documents? Xama automates the entire process, from request to verification, ensuring you stay compliant and focused on what matters. Discover effortless compliance.
• •Save 10+ hours a week on admin. Here's how.
• •For modern accountancy practices, efficiency isn't a luxury—it's a necessity. Our latest integration with [Partner Software] further streamlines your workflow, giving you back your most valuable asset: time.
• •Xama is your all-in-one platform for client lifecycle management. Built for accountants, our software combines secure document exchange, automated reminders, and digital signatures to transform your practice's efficiency and ensure total compliance.