Brand Tone

Aspirational & Sophisticated, Solution-Oriented & Informative, Eco-Conscious, Engaging & Enthusiastic, Modern & Clean

Brand Values

• •Quality
• •Luxury & Elegance
• •Sustainability
• •Customer Experience
• •Innovation

Best Practices

• •Always Emphasize the "Why": Connect product features (e.g., refillable, premium oils) to the core benefits and values (e.g., sustainable luxury, an elevated experience, long-lasting quality). Don't just describe the product; explain the experience it delivers.
• •Use "Elevated" Vocabulary (Strategically): Incorporate words like "sophistication," "premium," "luxury," "indulge," "signature," and "curated," but ensure the copy remains accessible and not overly pretentious. Balance it with clear, direct language.
• •Focus on Sensory Experience: Since it's a fragrance product, use descriptive language that appeals to the sense of smell and the emotions associated with scents (e.g., "invigorating citrus notes," "a comforting whisper of vanilla," "a bold statement of cedarwood").
• •Maintain Visual & Verbal Cohesion: Ensure the language used in copywriting aligns with the visual branding (clean, modern, sophisticated). The tone of the text should match the feel of the images and website design.
• •Speak to Aspirations, Address Pain Points: Frame the product as a solution that not only solves the problem of a bad-smelling car but also helps the customer achieve a more luxurious, enjoyable, and conscious lifestyle. Highlight the move away from "cheap," "chemical," and "short-lived" alternatives.

Social Perception

Positive, Niche Appeal, Emerging Brand

Copy Examples

• •Headline for a Social Media Ad: Tired of fleeting car scents? Elevate Your Drive with My Scent Bubble – Luxury fragrance that lasts, sustainably.
• •Website Product Description Snippet: Indulge in sophistication. Our [Scent Name] oil, inspired by the iconic [Luxury Perfume Name], transforms your car into an oasis of opulence. Premium, long-lasting, and consciously crafted.
• •Email Subject Line: Your Commute, Reimagined. Discover Lasting Luxury.
• •Instagram Caption: That feeling when your car smells as good as you do. ✨ Which My Scent Bubble fragrance is your signature for the road? #MyScentBubble #LuxuryCarScent #ElevateYourDrive #CarEssentials #SustainableStyle
• •Blog Post Introduction: The cheap, overpowering car air freshener is a thing of the past. At My Scent Bubble, we believe your vehicle deserves the same attention to olfactory detail as your personal fragrance. Let's explore how premium, refillable scents are redefining the journey.