Brand Tone

Promotional and Value-Oriented, Informative and Direct, Trust-Focused, Accessible

Brand Values

• •Affordability/Value
• •Convenience
• •Customer Service/Support
• •Security
• •Product Variety

Best Practices

• •Focus on Value and Savings: Consistently highlight discounts, promotions, free shipping, and installment payment options in product descriptions, ads, and social media posts.
• •Maintain a Direct and Clear Language: Use straightforward Portuguese, avoiding overly technical jargon unless specifically addressing a tech-savvy audience for IT maintenance services. Ensure clarity in offers and product benefits.
• •Emphasize Trust and Security: Regularly remind customers about secure payment gateways (SSL), clear return policies (if applicable, though not detailed in snippets), and easily accessible customer support channels.
• •Be Solution-Oriented: Frame products and services (like PC maintenance) as solutions to customer needs or problems. For example, \"Seu PC está lento? A FZP Informática resolve!\" (Is your PC slow? FZP Informatics solves it!).
• •Engage with Promotions: Actively use calls to action that encourage taking advantage of current deals, such as \"Aproveite Agora!\" (Take Advantage Now!), \"Compre Já!\" (Buy Now!), or \"Pegar Cupom\" (Get Coupon) as seen on their site.

Social Perception

The store aims to be perceived as a reliable and budget-friendly option for a variety of goods and some IT services.

Copy Examples

• •Headline for a Promotion: \"ECONOMIZE JÁ! Até 30% OFF em Eletrônicos + Frete Grátis para Todo o Brasil! Seu novo gadget está aqui na FZP Store!\" (SAVE NOW! Up to 30% OFF Electronics + Free Shipping throughout Brazil! Your new gadget is here at FZP Store!)
• •Product Description Snippet (emphasizing value and security): \"Leve para casa o [Nome do Produto] com o melhor preço e pague em até 12x sem juros! Compra 100% segura com proteção SSL. A FZP Store garante sua satisfação!\" (Take home the [Product Name] at the best price and pay in up to 12 interest-free installments! 100% secure purchase with SSL protection. FZP Store guarantees your satisfaction!)
• •Social Media Post (announcing new arrivals): \"NOVIDADES NA ÁREA! Confira os últimos lançamentos em nossa seção de Informática. Qualidade e preço baixo que você só encontra na FZP Store. Link na bio! #FZPStore #Tecnologia #Promoção\" (NEW IN! Check out the latest releases in our Computer section. Quality and low prices you only find at FZP Store. Link in bio! #FZPStore #Technology #Promotion)
• •Email Subject Line (for a special offer): \"🎁 Um Presente da FZP Store Para Você: Cupom de Desconto Exclusivo!\" (🎁 A Gift from FZP Store For You: Exclusive Discount Coupon!)
• •About Us Snippet (highlighting service and trust): \"Na FZP Store, sua tranquilidade é nossa prioridade. Oferecemos produtos de qualidade, atendimento dedicado e uma experiência de compra online fácil e segura. Precisa de ajuda? Fale conosco!\" (At FZP Store, your peace of mind is our priority. We offer quality products, dedicated service, and an easy and secure online shopping experience. Need help? Talk to us!)