Brand Tone

Sophisticated and Mindful

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Timeless Design
• •Artistic Integrity
• •Effortless Elegance
• •Individuality/Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your tone (e.g., "Sophisticated, Mindful, Artistic, Understated, Confident"), including do's and don'ts, and specific vocabulary that aligns with the brand. This ensures anyone writing for the brand uses a consistent voice.
• •Focus on "Why": Consistently weave in the brand's values (sustainability, craftsmanship, timelessness) into product descriptions, social media, and all communications. This reinforces the brand's identity beyond just the products.
• •Use Evocative & Sensory Language: Employ descriptive words that appeal to the senses and evoke the feelings associated with the brand, such as "sculptural," "grace," "whisper," "golden," "hand-finished." Avoid overly casual slang or overly technical jargon.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the visual aesthetic of the brand. Oristouch's clean, elegant visuals should be complemented by equally refined and thoughtful text.
• •Understand Your Audience: Write for the customer who appreciates art, quality, and sustainability. The language should resonate with their desire for unique, meaningful pieces rather than mass-produced items. Speak to their intelligence and appreciation for understated luxury.

Social Perception

Customers who find the website would likely perceive the brand as high-end, artistic, and environmentally conscious. They would appreciate the minimalist aesthetic and the "Made in France" quality. The products would be seen as investment pieces rather than fast fashion.

Copy Examples

• •Homepage Banner: "Discover Oristouch: Sculptural hair adornments, consciously crafted in France. Embrace timeless elegance, sustainably."
• •Product Description (The O Noeud): "More than an accessory, The O Noeud is a whisper of Parisian artistry for your hair. Forged from recycled brass and gilded in 18k gold, its organic lines offer a secure, effortless hold and a touch of sculptural grace to your everyday."
• •Instagram Post (if they had one, focusing on values): "We believe in beauty that endures. Our commitment: timeless designs, mindfully sourced recycled materials, and the impeccable touch of French artisans. Wear your values. #Oristouch #SustainableLuxury #MadeInFrance #SculpturalHair #ConsciousElegance"
• •Email Newsletter Subject: "Inspired by Nature, Crafted for You: Explore the Oristouch Collection."
• •About Us Snippet: "Oristouch was born from a desire to reconnect with the tangible, to create pieces that tell a story of artistry and intention. We offer a considered alternative to the fleeting, celebrating sustainable materials and the enduring allure of Parisian design."