Brand Tone

Direct, Functional, Reassuring (with limited capacity)

Brand Values

• •Practicality
• •Utility
• •Customer Service (Aspiration)
• •Quality Assurance (Claimed)
• •Accessibility
• •Affordability (Implied)

Best Practices

• •Maintain a direct and functional tone when describing product features and benefits.
• •Emphasize how products solve problems and improve daily life.
• •Incorporate reassuring phrases like 'Compra 100% Segura' to build trust.
• •Highlight product practicality and utility.
• •Focus on 'Calidad Certificada' to reinforce quality assurance.

Social Perception

A practical, reliable, and accessible online store that offers solutions to everyday problems and strives to provide good customer service and quality products, particularly within Ecuador.

Copy Examples

• •Corrector de Postura Inteligente – Tecnología para una Espalda Saludable: corrige tu postura naturalmente con recordatorios de vibración inteligentes.
• •Compra 100% Segura con pago contra entrega disponible.
• •Limpieza y Bienestar en Cápsulas – Detox Natural 15 Días: Desintoxica tu cuerpo de manera natural y efectiva.
• •Combo 2 Espumas Limpiadora SUPER FOAM: Limpieza profunda y efectiva para tu hogar.
• •En TOPVERSATIL nos esforzamos a diario para darte la mejor atención. ¡Contáctanos si tienes alguna duda!