Brand Tone

Sentimental and Emotional, Warm and Caring, Gift-Oriented and Celebratory, Direct and Encouraging (Call to Action), Aspiring to be Trustworthy

Brand Values

• •Meaningful Connections
• •Celebrating Bonds
• •Creating Memories
• •Meaningful Gifting
• •Uncompromising Quality (Stated)
• •Affordable Luxury (Stated)
• •Empowering Connection
• •Customer Satisfaction

Best Practices

• •Develop a "Voice and Tone" Guide: Document the core brand voice (e.g., warm, empathetic, celebratory) and how the tone should adapt (while staying true to the voice) for different platforms (e.g., slightly more casual on Instagram, more descriptive on product pages). Include a list of "on-brand" and "off-brand" words/phrases.
• •Focus on "Her" and the Gifter's Intentions: Since the brand is "Jewel For Her," consistently frame the copy around the recipient and the positive emotions the gifter wants to evoke. Use "you" (the gifter) and "her" (the recipient) prominently.
• •Lead with Emotion, Support with Features: Start with the sentimental value or the emotional connection the jewelry represents. Then, briefly mention quality or design aspects that support this (e.g., "A timeless piece crafted to last, just like your bond").
• •Use Storytelling (Even in Short Form): Briefly allude to the stories and relationships behind the gifts. For example, instead of just "Necklace for sale," try "For the mom who has given you everything, a small token of immense gratitude."
• •Maintain Consistency Across All Channels: Ensure that the language used on the website, in emails, social media captions, and even customer service interactions reflects the same warm, sentimental, and trustworthy tone. Regular audits of content can help maintain this consistency.

Social Perception

Jewel For Her aims to be perceived as a heartfelt, reliable source for meaningful jewelry gifts that celebrate important relationships and moments.

Copy Examples

• •More than just a necklace, it's a hug she can wear every day. ✨ Spoil Mom with our 'Eternal Love' pendant and remind her of the unbreakable bond you share. Because every day is a chance to say 'I love you.' #JewelForHer #GiftsForMom #CherishedMoments #MeaningfulJewelry
• •Wrap her wrist in a symbol of your endless love and support. This delicate bracelet, crafted with care, comes with a heartfelt message to remind your daughter how special she truly is. Let it be a keepsake she'll treasure as she navigates life's beautiful journey. Make her smile today.
• •Celebrate Your Forever Love ❤️ Timeless Gifts for a Timeless Bond. Anniversaries are for cherishing the journey you've built together. Find the perfect piece at Jewel For Her to say 'I love you, then, now, always.' Our collection is designed to capture those heartfelt emotions and create another beautiful memory.
• •Looking for a gift that speaks from the heart? Jewel For Her offers beautifully crafted jewelry designed to celebrate love, family, and those unforgettable moments. Each piece tells a story. What will yours say? #MeaningfulGifts #JewelryWithLove #SpecialOccasion
• •New Arrivals! ✨ Spark joy and celebrate your loved ones with our latest collection of heartfelt jewelry. Swipe up to create your next memorable moment! #JewelForHer #NewCollection #GiftIdeas