Brand Tone

Empowering, Informative, Reassuring, Professional, Modern

Brand Values

• •Accessibility
• •Empowerment
• •Science-backed Solutions
• •Proactive Health
• •Convenience
• •Clarity/Understanding

Best Practices

• •Develop a Brand Voice Guide: Document Mavine's specific tone (Empowering, Informative, Reassuring, Professional, Modern), key messaging points, and a "do's and don'ts" list for communication. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Simplicity: When dealing with health information, avoid overly technical jargon. Explain concepts in an accessible way to empower users, not overwhelm them.
• •Be Empathetic and Supportive: Acknowledge that health can be a sensitive topic. Use language that is encouraging and supportive, guiding users toward proactive steps.
• •Maintain Scientific Credibility: When referencing "science-backed" or "expert-formulated," ensure claims are accurate and, where appropriate, subtly link to or reference credible information without making unsubstantiated promises.
• •Focus on User Benefits and Empowerment: Frame copy around how Mavine's products and services help the user take control, understand their health better, and improve their wellbeing. Highlight the convenience and actionable insights they gain.

Social Perception

Build trust through transparent, accurate testing, clear communication of results with appropriate context, and scientifically validated supplement efficacy.

Copy Examples

• •Headline: Take Control of Your Wellbeing, From Home. Body: Tired of waiting rooms? Mavine delivers confidential, science-backed health insights directly to you. Understand your body better, make informed choices, and proactively manage your health journey. Explore our at-home test kits today.
• •Headline: Unlock Your Vitality Potential with Mavine NAD+. Body: Feel like your energy isn't what it used to be? Our NAD+ Vitality Blend is formulated by experts to support cellular energy and healthy aging. Invest in your long-term wellness and rediscover your get-up-and-go. Learn more about the science behind Mavine.
• •Headline: Personalized Health Insights, Simplified. Body: No more confusing lab reports. Mavine's at-home blood tests provide clear, easy-to-understand results, empowering you with the knowledge to optimize your health. Your journey to proactive wellness starts here.
• •Headline: Health, On Your Terms. Convenience Meets Accuracy. Body: Mavine makes understanding your health simple and accessible. Order your at-home test, collect your sample in minutes, and receive secure, personalized results online. Proactive health is now at your fingertips.
• •Headline: Invest in Your Future Self: Science-Backed Supplements for a Healthier You. Body: At Mavine, we believe in the power of proactive care. Our expertly formulated supplements are designed to support your body's natural processes, helping you feel your best today and for years to come. Discover the Mavine difference.