Brand Tone

Elegant & Sophisticated, Passionate & Creative, Personal & Inspiring, Accessible Luxury

Brand Values

• •Design Excellence & Passion
• •Artisan Craftsmanship & Quality
• •Worldwide Sourcing & Uniqueness
• •Client-Centricity
• •Timelessness & Soulfulness

Best Practices

• •Connect products to the artisans or the inspiration behind them.
• •Reflect the founders' enthusiasm for design and quality.
• •Use elegant and sophisticated language to convey a sense of luxury.
• •Highlight the unique and handcrafted nature of the products.
• •Focus on creating soulful and timeless interiors.

Social Perception

High-Quality & Curated, Creative & Inspirational, Trustworthy, Associated with Luxury and Bespoke Design, Emerging Online Presence

Copy Examples

• •"Discover our curated collection of luxury homeware, carefully chosen to bring soulful elegance to your home."
• •"At Artisan Abode, we're passionate about design. Our collections are inspired by artisans and craftspeople from around the world."
• •"Transform your space with our exquisite homewares, designed to create imaginative, personal, and soulful homes."
• •"Explore our 'Coastal' collection, where timeless design meets the relaxed elegance of seaside living."
• •"Founded in 2009, Artisan Abode is born from a passion for design and a desire to bring unique, handcrafted pieces to your home at sensible prices."