Brand Tone

Aspirational & Indulgent, Trustworthy & Quality-Focused, Service-Oriented & Welcoming, Trendy & Informed, Enthusiastic & Engaging (on TikTok)

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility & Exclusivity
• •Self-Care & Pampering
• •Expertise

Best Practices

• •Be Customer-Centric: Frame copy around customer benefits – how the products will make them feel, the experience they will have (e.g., 'enhance your shopping experience,' 'your biggest investment is YOU').
• •Highlight Value: Emphasize 'high quality scents,' 'original skincare,' and value for money with 'exclusive pricing'.
• •Incorporate Sensory Language: Use descriptive language to evoke the scents and textures of the products, creating an indulgent experience through words.
• •Showcase Expertise: Subtly weave in 'industry expertise' by offering skincare tips or perfume layering suggestions.
• •Use Emojis Sparingly: Incorporate emojis like ✨ to add a touch of enthusiasm, especially on social media, but maintain a level of sophistication.

Social Perception

A local Bahraini business specializing in affordable luxury through brand-inspired perfumes and a curated selection of skincare, perceived as customer-centric and trustworthy.

Copy Examples

• •Indulge in our celebrity-inspired perfumes. High-quality scents, exclusively priced for you.
• •Discover on-trend, original skincare sourced from authorized distributors. Your biggest investment is YOU.
• •Enhance your shopping experience with our outstanding service. Visit us in Gudaiybiya or order via WhatsApp: 33986017.
• •Experience luxurious home fragrances, crafted with high-quality scents to transform your space.
• •Your self-care journey starts here. Explore our curated selection of skincare and perfumes.