Brand Tone

Elegant, aspirational, and culturally relevant. Focus on inspiring customers to create beautiful and meaningful table settings.

Brand Values

• •Elegance
• •Tradition
• •Inspiration
• •Quality
• •Community

Best Practices

• •Maintain a consistent aesthetic in visuals, reflecting elegance and attention to detail.
• •Use aspirational language that inspires customers to create beautiful table settings.
• •Incorporate user-generated content featuring 'mesa posta' to build community and showcase real-life applications.
• •Highlight the cultural significance of 'mesa posta' in Brazil, emphasizing tradition and celebration.
• •Emphasize the quality and craftsmanship of Sahra Maison products to justify premium pricing.

Social Perception

Sahra Maison wants to be perceived as a brand that embodies elegance, tradition, and inspiration in the world of 'mesa posta' (table setting) in the Brazilian market.

Copy Examples

• •Transform your table into a work of art with Sahra Maison's exquisite collection.
• •Elevate your dining experience and create lasting memories with our handcrafted pieces.
• •Discover the art of 'mesa posta' and celebrate Brazilian tradition with Sahra Maison.
• •Let Sahra Maison inspire you to create unforgettable moments around the table.
• •From intimate gatherings to grand celebrations, Sahra Maison helps you set the perfect scene.