Brand Tone

Nurturing & Empowering, Conscious & Ethical, Authentic & Real, Calm & Serene, Informative & Trustworthy

Brand Values

• •Self-Care & Wellbeing
• •Inner Beauty & Authenticity
• •Sustainability & Eco-Consciousness
• •Female Empowerment & Sisterhood
• •Interconnectedness & Conscious Living
• •Quality & Natural Ingredients

Best Practices

• •Embrace "We Believe" Statements: Start copy by reflecting the brand's manifesto, such as "We believe in inner beauty..." or "We believe in interconnectedness..." to reinforce core values.
• •Use Nurturing and Positive Language: Employ words like "nourish," "balance," "joyful," "confident," "bloom," "radiance," and "empower" consistently.
• •Highlight Ethical & Natural Aspects: Always weave in mentions of "eco-conscious," "natural materials," "chemical-free," "sustainably produced," and "made by women" where relevant to reinforce these key differentiators.
• •Focus on the "Why" Not Just the "What": Explain the benefits of self-care and the intention behind the products, rather than just listing features. Connect products to the feeling they evoke (e.g., "creating time for little rituals," "a step towards a more empowered, sustainable future").
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the calm, natural, and empowering aesthetic of the brand's visuals on the website and social media. The language should feel as serene and authentic as the images.

Social Perception

Positive customer feedback, Gift appeal, Appreciation for eco-consciousness & female empowerment, Seen as a source of quality self-care tools, Community focus

Copy Examples

• •Headline: Rediscover Your Radiance, Naturally. Body: Embrace the gentle power of self-care with Fig Wellbeing. Our Vose dry brushes, crafted from the finest natural materials, awaken your skin and spirit. It’s more than a ritual; it’s a moment to reconnect with your inner glow. #FigWellbeing #NaturalSelfCare #InnerBeauty
• •Headline: Support Women, Nurture Yourself. Body: Every Fig Wellbeing purchase is a choice for conscious living. We proudly partner with female artisans and small businesses to bring you eco-friendly self-care essentials. Feel good, inside and out. #WomenOwned #EthicalChoices #SelfCareSisterhood
• •Headline: Your Sanctuary Awaits. Body: Create moments of calm amidst the chaos. Our aromatherapy diffusers and pure essential oils transform your space into a haven of tranquility. Breathe deeply, live consciously. #FigWellbeing #Sanctuary #MindfulLiving
• •Headline: Bloom From Within. Body: Just like the resilient fig tree, find your strength and beauty from the inside. Our curated self-care tools are designed to help you feel nourished, balanced, and truly yourself. #BloomInside #SelfLoveJourney #FigEthos
• •Headline: The Gift of Conscious Care. Body: Looking for a meaningful gift? Share the joy of wellbeing with our beautifully crafted, eco-conscious self-care sets. Perfect for anyone deserving of a moment to pause and rejuvenate. #ThoughtfulGifting #EcoFriendlyGifts #WellbeingJourney