Brand Tone

Fan-Centric and Celebratory, Exclusive and Urgent, Official and Authentic.

Brand Values

• •Connection to Creators
• •Creator Support and Development
• •Entertainment and 'New Magical Experiences'
• •Corporate Growth and Compliance

Best Practices

• •Leverage Creator-Specific Lore and Terminology: Use names, inside jokes, and fandom-specific terms (e.g., "Quilldren" for Ike Eveland's fans). This builds authenticity and shows that the brand understands its community.
• •Always Emphasize "Official" and "Authentic": Continuously reinforce that the store is the single legitimate source for merchandise. This builds trust, justifies premium pricing, and directly counters unauthorized sellers.
• •Create Urgency with Transparency: Clearly communicate when product runs are limited or time-sensitive. Use phrases like "Limited Edition," "Pre-orders close on [Date]," and "While supplies last" to encourage prompt action.
• •Connect Every Purchase to Creator Support: Frame buying merchandise as a direct contribution to the Livers. This aligns the commercial goal with the fan's desire to support the talent, making the transaction feel more meaningful.
• •Use High-Quality, Visually-Driven Language: The brand is visual by nature. The copy should complement the high-quality character art and product photos. Use descriptive words that evoke the aesthetic of the characters and the premium feel of the collectibles.

Social Perception

Complex and divided. Positive perception among dedicated fans as the legitimate source for exclusive items and a direct way to support Livers, even with high shipping costs. Negative perception from criticisms regarding high shipping, merchandise quality/design, and broader company controversies, leading to disillusionment among some fans despite supporting individual Livers.

Copy Examples

• •They've arrived! The Noctyx 3rd Anniversary collection is now live! Celebrate three years of unforgettable moments with Noctyx! From stunning new acrylic stands to an exclusive voice pack filled with messages from the team, this is your official chance to own a piece of their journey. These are limited-run items, so secure yours before they're gone forever! Shop now at the NIJISANJI EN Official Store. #Noctyx #NIJISANJI_EN
• •Ike Eveland "Eyeglasses of Elegance" Acrylic Stand: Bring the novelist's signature style to your desk! This high-quality acrylic stand features Ike Eveland in a brand-new illustration from the "Eyeglasses of Elegance" collection. Perfect for display, it's a must-have for any Quilldren. As an official NIJISANJI EN product, your purchase directly supports the creator.
• •⏳ Final Call! The Luxiem Spring Break collection leaves the store in 24 hours!
• •Your Official Home for NIJISANJI EN: Authentic merchandise. Direct support for your favorite Livers. Experience the magic beyond the stream.
• •Hear them like never before! The "Summer Date 2023" Voice Pack is here. Ever wondered what a summer festival with your favorite Liver would sound like? Now you can find out. This digital voice pack features exclusive scenarios to make you feel like you're right there with them. Download instantly and enjoy a special moment.