Brand Tone

Playful, Trendy, Approachable, and Fun

Brand Values

• •Self-Expression and Individuality
• •Comfort and Style
• •Quality
• •Customer Satisfaction
• •Joy and Celebration

Best Practices

• •Use playful and trendy language to connect with a younger audience.
• •Incorporate humor and lightheartedness, such as puns or witty remarks, to create an engaging tone.
• •Emphasize the comfort and style of the apparel to appeal to customers seeking both fashion and ease.
• •Highlight the durability and quality of the materials to reassure customers about the longevity of their purchases.
• •Incorporate phrases that encourage self-expression and individuality, reinforcing the brand's value of personal style.

Social Perception

Trendy, expressive, affordable, good quality materials, accurate product representation, and timely shipping.

Copy Examples

• •"Show off your style with our bright colors, bold prints, and fun phrases – the right amount of sass for your everyday adventures!"
• •"Boats & Beers Graphic Tees: Because every lake day deserves a cool shirt and a cold one!"
• •"Cool it, Cowboy Graphic T-Shirt: For those moments when you need to tell the world to chill, but make it fashion."
• •"Salty Women's Graphic Tee: Embrace your inner sea goddess with this comfy and stylish tee. Get yours today!"
• •"Express yourself with our high-quality, comfortable shirts designed to make you smile and turn heads."