Brand Tone

Friendly and Approachable, Authentic and Down-to-Earth, Proudly Local/Regional, Humorous (at times), Customer-Focused

Brand Values

• •Customization and Personalization
• •Quality Craftsmanship
• •Local Pride/Community
• •Customer Satisfaction
• •Self-Expression

Best Practices

• •Always circle back to the core of WyoDirt – Wyoming, customization, and a friendly, down-to-earth approach. Let this shine through in your word choices.
• •Use conversational language. Don't be afraid of contractions, a bit of local slang (if appropriate and authentic), and a generally warm tone. Avoid overly formal or jargon-filled language.
• •Continuously highlight the personalization aspect. Use words like "your," "design your own," "custom-made," "personalized," and "unique to you."
• •In social media copy, encourage interaction by asking questions, inviting comments, and prompting users to share their ideas or how they'd customize a product. This reinforces the approachable, community feel.
• •Ensure the imagery and design elements used alongside your copy match the rustic, authentic, and custom feel of the brand. The words and visuals should tell the same story.

Social Perception

Positive, Creative and Unique, Small Business Feel, Community-Oriented

Copy Examples

• •Your Sips, Your Style! 🤠 Design a WyoDirt tumbler that's as unique as you are. What will yours say?
• •Fresh off the press and ready for your next adventure! 💪 Show off your Wyoming pride with our latest WyoDirt original. #WyoDirtCustoms #WyomingLife #CustomTee
• •Y'all asked, we listened! 😉 Get 15% off all custom hats this week only. Time to get those creative juices flowin' and design your new favorite lid! #WyoDirtDeals #CustomHats #ShopSmall
• •Looking for a gift that’ll make ‘em say ‘WOW’? ✨ Create a one-of-a-kind piece with WyoDirt Customs. Perfect for birthdays, holidays, or just because. Let's make something special together!
• •Born from a love for all things Wyoming and a passion for makin' cool stuff. At WyoDirt Customs, we pour our hearts into every custom creation, so you can wear your story loud and proud. From our home to yours. 🌲